Electronic Theses and Dissertation

ABSTRAK
Penelitian ini bertujuan untuk mengkaji pengaruh perceived innovativeness terhadap interpersonal adaptive behavior dan service offering adaptive behavior, dengan job engagement sebagai variabel mediasi, pada karyawan cafe di Kota Banda Aceh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS). Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 110 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria karyawan tetap yang telah bekerja minimal enam bulan di cafe-cafe di Kota Banda Aceh. Hasil penelitian menunjukkan bahwa perceived innovativeness berpengaruh positif dan signifikan terhadap interpersonal adaptive behavior dan service offering adaptive behavior. Namun, job engagement tidak terbukti berperan sebagai variabel mediasi dalam hubungan tersebut. Dengan kata lain, persepsi inovatif karyawan secara langsung memengaruhi perilaku adaptif mereka tanpa melalui keterlibatan kerja. Temuan ini menunjukkan bahwa inovasi yang dirasakan oleh karyawan memiliki peran penting dalam meningkatkan kemampuan adaptasi mereka, baik dalam interaksi interpersonal maupun dalam penawaran layanan, terlepas dari tingkat keterlibatan mereka dalam pekerjaan. Penelitian ini memberikan implikasi praktis bagi manajemen cafe untuk menciptakan lingkungan kerja yang mendukung inovasi dan keterlibatan kerja guna meningkatkan kualitas adaptasi layanan karyawan.
Kata Kunci: perceived innovativeness, job engagement, interpersonal adaptive behavior dan service offering adaptive behavior

ABSTRACT This study aims to examine the effect of perceived innovativeness on interpersonal adaptive behavior and service offering adaptive behavior, with job engagement as a mediating variable, among cafe employees in Banda Aceh City. This study used a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (PLS). Data were collected by distributing questionnaires to 110 respondents selected using purposive sampling techniques, with the criteria being permanent employees who had worked at cafes in Banda Aceh City for at least six months. The results showed that perceived innovativeness had a positive and significant effect on interpersonal adaptive behavior and service offering adaptive behavior. However, job engagement was not proven to act as a mediating variable in this relationship. In other words, employees' perceived innovativeness directly influenced their adaptive behavior without going through job engagement. These findings suggest that employees' perceived innovativeness plays a significant role in enhancing their adaptability, both in interpersonal interactions and in service offerings, regardless of their level of job engagement. This study provides practical implications for cafe management to create a work environment that supports innovation and job engagement to improve the quality of employee service adaptation. Keywords: perceived innovativeness, job engagement, interpersonal adaptive behavior and service offering adaptive behavior