Electronic Theses and Dissertation

ABSTRAK
Abstrak tesis diserahkan kepada Panitia Komisi Ujian untuk mendapatkan Gelar
Magister Manajemen pada Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
PENGARUH ETIKA-TANGGUNG JAWAB SOSIAL, DAN PELATIHANPENGEMBANGAN
TERHADAP
EMPLOYER
BRAND
LOYALTY
MELALUI KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI
PADA PT BANK ACEH SYARIAH BANDA ACEH DAN ACEH BESAR
Oleh

MAGHFIRAH
NPM: 2401202010052

Konsentrasi : Manajemen Sumber Daya Manusia

Pembimbing Utama
: Prof. Dr. Jasman J, S.E,MBA
Pembimbing Pembantu : Dr. Sulaiman, S.E, MM

Penelitian ini bertujuan untuk menguji pengaruh Etika-Tanggung Jawab Sosial
dan Pelatihan-Pengembangan terhadap Employer Brand Loyalty melalui
Komitmen Organisasi pada PT Bank Aceh Syariah Banda Aceh dan Aceh Besar.
Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural
Equation Modeling (SEM) melalui bantuan perangkat lunak AMOS. Data
dikumpulkan menggunakan kuesioner yang disebarkan kepada 103 responden
yang memenuhi kriteria penelitian. Hasil pengujian hubungan struktural
menunjukkan bahwa Etika Tanggung Jawab Sosial berpengaruh positif terhadap
Employer Brand Loyalty dan Komitmen Organisasi. Selain itu, Pelatihan dan
Pengembangan juga terbukti berpengaruh positif terhadap Employer Brand
Loyalty serta memiliki pengaruh paling kuat terhadap Komitmen Organisasi.
Temuan ini mengindikasikan bahwa penerapan etika organisasi yang baik serta
pengembangan kompetensi karyawan secara berkelanjutan berperan penting
dalam meningkatkan loyalitas dan komitmen karyawan
terhadap
organisasi.Penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam
pengembangan kajian manajemen sumber daya manusia serta menjadi bahan
pertimbangan praktis bagi organisasi dalam merancang strategi pengelolaan
karyawan yang berorientasi pada loyalitas dan komitmen jangka panjang.
Kata Kunci : Employer Brand Loyalty, Komitmen Organisasi, Etika-Tanggung

Jawab Sosial, dan Pelatihan-Pengembangan

ABSTRACT Thesis abstract is submitted to the Examination Commission Committee to obtain a Master of Management Degree at the Faculty of Economics and Business, Syiah Kuala University THE INFLUENCE OF ETHICS – CORPORATE SOCIAL RESPONSIBILITY AND TRAINING – DEVELOPMENT ON EMPLOYER BRAND LOYALTY THROUGH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT PT BANK ACEH SYARIAH BANDA ACEH AND ACEH BESAR By MAGHFIRAH NPM: 2401202010052 Concentration : Human Resource Management Lead Mentor : Prof. Dr. Jasman J, S.E,MBA Assistant Supervisor : Dr. Sulaiman, S.E, MM This study aims to examine the influence of Social Responsibility Ethics and Training-Development on Employer Brand Loyalty through Organizational Commitment at PT Bank Aceh Syariah Banda Aceh and Aceh Besar. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method through the help of AMOS software. Data were collected using a questionnaire that was distributed to 103 respondents who met the research criteria. The results of the structural relationship test show that Social Responsibility Ethics have a positive effect on Employer Brand Loyalty and Organizational Commitment. In addition, Training and Development has also been proven to have a positive effect on Employer Brand Loyalty and has the strongest influence on Organizational Commitment. These findings indicate that the application of good organizational ethics and the continuous development of employee competencies play an important role in increasing employee loyalty and commitment to the organization. This research is expected to make a theoretical contribution to the development of human resource management studies and become a practical consideration for organizations in designing employee management strategies that are oriented towards loyalty and long-term commitment. Keywords: Employer Brand Loyalty, Organizational Commitment, EthicsCorporate Social Responsibility, and Training-Development