Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH PERCEIVED PRICE, E-TRUST DAN QUALITY OF DELIVERY TERHADAP REPURCHASE INTENTION YANG DI MEDIASI OLEH PERCEIVED VALUE PADA PLATFORM E-COMMERCE ZALORA
Pengarang
Putri Balqis - Personal Name;
Dosen Pembimbing
Muhammad Basyir - 197505212006041001 - Dosen Pembimbing I
Muhammad Adam - 196206171988111001 - Penguji
Halimatussakdiah - 197010301998032003 - Penguji
Nomor Pokok Mahasiswa
2101102010091
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis., 2025
Bahasa
No Classification
-
Literature Searching Service
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ABSTRAK
Penelitian ini bertujuan untuk menguji dan mengalisis pengaruh perceived price, perceived price dan quality of delivery terhadap repurchase intention yang di mediasi oleh perceived value pada platform E-commerce Zalora. Objek penelitian ini adalah pengguna e-commerce Zalora di Kota Banda Aceh. Populasi yang diteliti adalah seluruh pembaca media online di Kota Banda Aceh. Sampel adalah sebanyak 150 responden. Analisis data dalam penelitian ini menggunakan bantuan dari software SmartPLS 4 dengan metode analisis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa terdapat pengaruh Perceived Price terhadap Perceived Value, terdapat pengaruh E-Trust terhadap Perceived Value, terdapat pengaruh Quality of Delivery terhadap Perceived Value, tidak terdapat pengaruh Perceived Price terhadap Repurchase Intention, terdapat pengaruh E-Trust terhadap Repurchase Intention, terdapat pengaruh Quality of Delivery terhadap Repurchase Intention, terdapat pengaruh Perceived Value terhadap Repurchase Intention, terdapat pengaruh Perceived Price terhadap Repurchase Intention melalui Perceived Value, terdapat pengaruh E-Trust terhadap Repurchase Intention melalui Perceived Value, dan terdapat pengaruh Quality of Delivery terhadap Repurchase Intention melalui Perceived Value pada pengguna e-commerce Zalora di Banda Aceh.
Kata Kunci: Perceived Price, Perceived Price, Quality Of Delivery, Repurchase, Perceived Value
ABSTRACT This study aims to examine and analyze the effect of perceived price, e-trust, and quality of delivery on repurchase intention, mediated by perceived value on the Zalora e-commerce platform. The object of this research is Zalora e-commerce users in Banda Aceh City. The population studied consists of all online media readers in Banda Aceh City. The sample consists of 150 respondents. Data analysis in this study was conducted using SmartPLS 4 software with the Partial Least Square (PLS) analysis method. The results of the study show that perceived price influences perceived value, e-trust influences perceived value, and quality of delivery influences perceived value. However, perceived price does not influence repurchase intention. E-trust and quality of delivery both influence repurchase intention. Perceived value also significantly influences repurchase intention. Furthermore, perceived price, e-trust, and quality of delivery influence repurchase intention through perceived value among Zalora e-commerce users in Banda Aceh. Keywords: Perceived Price, E-Trust, Quality of Delivery, Repurchase Intention, Perceived Value
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH USER SATISFACTION DAN TRUST PADA PENGGUNA APLIKASI RNTRAVELOKA DI KOTA BANDA ACEH (ALDIYANDA RAMADHANA, 2023)
PENGARUH GREEN VALUE DAN EMOTIONAL VALUE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH PERCEIVED QUALITY PADA KONSUMEN PRODUK KECANTIKAN INNISFREE DI KOTA MEDAN (NATHANIA SAFIRA AQILAH, 2021)
PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, DAN PERCEIVED DIFFERENTIATION TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND TRUST PADA RESTORAN ATARIKI JAPAN (Iqbal Afkar, 2025)
E-PURCHASE INTENTION YANG DIMEDIASI OLEH E-TRUST DENGAN PREDIKTOR PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE PADA LAZADA DI KOTA BANDA ACEH (WIRA JELITA, 2025)
PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TERHADAP GREEN TRUST DIMEDIASI OLEH GREEN SATISFACTION PADA PENGGUNA LAMPU LED PHILIPS DI KOTA BANDA ACEH (M ILHAM SYAMSUL, 2018)