Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
THE EFFECT OF HALAL LABEL, CELEBRITY ENDORSEMENT, AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS REPURCHASE INTENTION MEDIATED BY ELECTRONIC TRUST (E-TRUST) OF WARDAH CUSTOMERS IN BANDA ACEH
Pengarang
Alya Dara Kirana - Personal Name;
Dosen Pembimbing
Syafruddin - 196310291988111001 - Dosen Pembimbing I
Juanda - 198210262006041004 - Penguji
Sulaiman - 197604022006041001 - Penguji
Nomor Pokok Mahasiswa
1801102010113
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis (S1)., 2022
Bahasa
Indonesia
No Classification
658.8
Literature Searching Service
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ABSTRACT
This research aims to measure the effect of halal label, celebrity endorsement,
and e-wom towards repurchase intention and mediating by e-trust on Wardah customer
in Banda Aceh. Data were collected through a survey of 150 respondents as sample to
represents the research population and used a questionnaire as the data collection
instrument. The sampling technique used in this research was purposive sampling.
Structural Equation Modeling (SEM) was used as analytical method to determine the
effect between the variables involved. The results found that celebrity endorsement and
e-wom affect repurchase intention. Halal label, celebrity endorsement, and e-wom
affected e-trust. However, e-trust can’t be mediated between all the independent
variables and dependent variable.
Keyword: Repurchase Intention, E-Trust, Halal Label, Celebrity Endorsement, EWOM.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE HALAL, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWI UNIVERSITAS SYIAH KUALA (Siti Rahmanidar, 2024)
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KETERLIBATAN KEPUTUSAN PEMBELIAN DAN KEPERCAYAAN SEBAGAI PEMEDIASI PADA KONSUMEN SHOPEE DI UNIVERSITAS SYIAH KUALA (RIA AMALIA FHONNA, 2018)
PENGARUH RELATIVE ADVANTAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP ATTITUDES TOWARDS ONLINE SHOPPING YANG DIMEDIASI TRUST PADA PENGGUNA TOKOPEDIA DI KOTA BANDA ACEH (DAFFA ZAINUL AKHYAR, 2023)
PENGARUH SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSEMENT DALAM MENINGKATKAN PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER TRUST PADA ONLINE SHOP SHOPEE DI KOTA BANDA ACEH (DINAH MAHIRAH, 2022)
PENGARUH WORD OF MOUTH TERHADAP NIAT MEMBELI KEMBALI DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN KFC DI KOTA BANDA ACEH (Fitrah Mz, 2018)