THE EFFECT OF HALAL LABEL, CELEBRITY ENDORSEMENT, AND ELECTRONIC WORD OF MOUT…
Alya Dara Kirana
ABSTRACT This research aims to measure the effect of halal label, celebrity endorsement, and e-wom towards repurchase intention and mediating by e-trust on Wardah customer in Banda Aceh. Data were collected through a survey of 150 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sampling technique used in this research was purposive sampling. Structural Equation Modeling (SEM) was used as analytical method …
- Fakultas Ekonomi dan Bisnis (S1), Banda Aceh - 2022
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