Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
THE INFLUENCE OF COUNTRY-OF-ORIGIN ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE AND ATTITUDE TOWARDS THE BRAND: A CASE STUDY OF CHINESE SMARTPHONE USERS IN BANDA ACEH
Pengarang
Rahmatussyifa - Personal Name;
Dosen Pembimbing
Halimatussakdiah - 197010301998032003 - Dosen Pembimbing I
Muhammad Adam - 196206171988111001 - Dosen Pembimbing II
Cut Aprilia - 198404052014042001 - Penguji
Iskandarsyah - 196511062000031001 - Penguji
Nomor Pokok Mahasiswa
2101102010126
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis., 2026
Bahasa
Indonesia
No Classification
658.834 3
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Tidak Tersedia Deskripsi
Thisiresearchiaimsitoiexamineitheiinfluence of country-of-originion purchase intention mediated by brand image and attitude towards brand, with focus on a case study of Chinese smartphone users in Banda Aceh. This quantitative study employed a questionnaire as the primary data collection instrument, with a total sample of 210 respondents selected through purposive sampling. Data analysis was conducted using the iPartial Least Squares (PLS) method with SmartPLS 4 software. The findings revealed that Country of Origin positively influences Purchase Intention, with Brand Image and Attitude Towards the Brand acting as mediating variables. Keywords: Country-of-Origin, Purchase Intention, BrandiImage, Attitude Toward Brandi
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PENGARUH BRAND IMAGE DAN BRAND PERSONALITY TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH FLOW PADA PENGGUNA SMARTPHONE APPLE DI UNIVERSITAS SYIAH KUALA (AHMAD HASANUL HIDAYAT, 2024)
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