Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH USER SATISFACTION DAN TRUST PADA PENGGUNA APLIKASI RNTRAVELOKA DI KOTA BANDA ACEH
Pengarang
ALDIYANDA RAMADHANA - Personal Name;
Dosen Pembimbing
Abdul Rahman Lubis - 195410111980031004 - Dosen Pembimbing I
M. Ridha Siregar - 197610072010121001 - Penguji
Muhammad Basyir - 197505212006041001 - Penguji
Nomor Pokok Mahasiswa
1901102010149
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis., 2023
Bahasa
No Classification
-
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Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap repurchase intention melalui user satisfaction dan trust pada pengguna aplikasi Traveloka di Kota Banda Aceh. Data diperoleh melalui survei terhadap 210 orang sebagai sampel yang mewakili populasi penelitian dan menggunakan kuesioner sebagai instrumen pengumpulan data. Teknik sampel yang digunakan non-probability sampling dengan Teknik purposive sampling. Statistical product and service solutions (SPSS) digunakan sebagai metode analisis untuk mengetahui pengaruh antara variabel-variabel yang terlibat. Hasil penelitian menunjukkan bahwa perceived usefulness dan perceived ease of use berpengaruh positif terhadap trust dan user satisfaction. perceived usefulness dan perceived ease of use berpengaruh positif terhadap repurchase intention. trust dan user satisfaction memiliki pengaruh positif terhadap repurchase intention. perceived usefulness dan perceived ease of use berpengaruh positif terhadap repurchase intention bila dimediasi oleh user satisfactiont dan Trust..
Kata Kunci: Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Trust, Repurchase Intention.
This study aims to determine the effect of Perceived Usefulness and Perceived Ease of use on Repurchase Intention through Trust and User Satisfaction for Traveloka user in Banda Aceh City. Data were collected through a survey of 210 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sample technique used is non-probability sampling with purposive sampling technique. Statistical product and service solutions (SPSS) are used as an analytical method to determine the effect of the variables involved. The results of the study show that Perceived Usefulness and Perceived Ease of use have a positive effect on Trust and User Satisfaction. Perceived usefulness and Perceived ease of use have a positive effect on Repurchase Intention. Trust and User Satisfaction has a positive influence on Repurchase Intention. Perceived Usefulness and Perceived Ease of use have a positive effect on Repurchase Intention when mediated by User Satisfaction and Trust. Keywords: Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Trust, Repurchase Intention.
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP BEHAVIORAL INTENTION YANG DIMEDIASI OLEH USER SATISFACTION PADA NASABAH PENGGUNA APLIKASI BCA SYARIAH MOBILE DI KOTA BANDA ACEH (VIRA ASTRIA, 2022)
PENGARUH PERCEIVED CREDIBILITY DAN PERCEIVED EASE OF USE TERHADAP BEHAVIORAL INTENTION YANG DIMEDIASI OLEH USER SATISFACTION PADA NASABAH PENGGUNA APLIKASI BSI MOBILE DI KOTA BANDA ACEH (Aris Maulana, 2024)
E-PURCHASE INTENTION YANG DIMEDIASI OLEH E-TRUST DENGAN PREDIKTOR PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE PADA LAZADA DI KOTA BANDA ACEH (WIRA JELITA, 2025)
PENGARUH PERCEIVED PRICE, E-TRUST DAN QUALITY OF DELIVERY TERHADAP REPURCHASE INTENTION YANG DI MEDIASI OLEH PERCEIVED VALUE PADA PLATFORM E-COMMERCE ZALORA (Putri Balqis, 2025)
PENGARUH EASE OF USE DAN TRUST TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI BELANJA ONLINE SHOPEE DI ACEH (SYARIFAH DIANSARI, 2021)