Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
THE EFFECT OF LIVE STREAMING SHOPPING AND BRAND AMBASSADOR TOWARDS REPURCHASE INTENTION MEDIATED BY TRUST OF TOKOPEDIA CUSTOMERS IN BANDA ACEH
Pengarang
Andrey Julian Almuslim - Personal Name;
Dosen Pembimbing
Sulaiman - 196710181994031002 - Dosen Pembimbing I
Syafruddin - 196310291988111001 - Penguji
Hafasnuddin - 195905101988101001 - Penguji
Nomor Pokok Mahasiswa
1901102010110
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis., 2023
Bahasa
No Classification
-
Literature Searching Service
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ABSTRACT This research aims to measure the effect of live streaming shopping and brand ambassador towards repurchase intention mediated by trust of tokopedia customers in banda aceh. Data were collected through a survey of 160 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sampling technique used in this research was purposive sampling. Structural Equation Modeling (SEM) was used as analytical method to determine the effect between the variables involved. The results found that live streaming shopping has a positive and significant direct influence on repurchase intention. Brand Ambassador has no significant effect on Repurchase Intention. However, Trust variable is not able to mediate Live Streaming Shopping on Repurchase Intention and Trust is able to mediate Brand Ambassadors on Repurchase Intention. Keywords: Repurchase Intention, Trust, Live Streaming Shopping, Brand Ambassador.
PENGARUH ONLINE CUSTOMER REVIEW DAN SHOPPING EXPERIENCE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH TRUST (STUDI KASUS PADA ONLINE MARKETPLACE) (ANNISA UTAMI PRATIWI, 2021)
PENGARUH E-SERVICE QUALITY DAN ONLINE REPURCHASE INTENTION TERHADAP E-LOYALTY YANG DIMEDIASI OLEH CUSTOMER DELIGHT PADA PELANGGAN E-COMMERCE TOKOPEDIA (AYU NISYAH, 2024)
PERAN MODERASI KOREAN WAVE TERHADAP HUBUNGAN KOREAN CELEBRITY BRAND AMBASSADOR DAN REPURCHASE INTENTION MELALUI BRAND IMAGE PADA ONLINE MARKETPLACE BLIBLI DI KOTA BANDA ACEH (Nurul Lianda, 2025)
PENGARUH LIVE STREAMING SHOPPING ATTRIBUTE DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER TRUST PADA TIKTOK (Sarini Sartika, 2024)
THE EFFECT OF HALAL LABEL, CELEBRITY ENDORSEMENT, AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS REPURCHASE INTENTION MEDIATED BY ELECTRONIC TRUST (E-TRUST) OF WARDAH CUSTOMERS IN BANDA ACEH (Alya Dara Kirana, 2022)