Electronic Theses and Dissertation

Produk, dimana produk dalam penentuan logo dan motto, menciptakan merek, menciptakan kemasan, dan keputusan label.
Harga, dimana dalam menjalankan kegiatan usahanya pihak PT menerapkan strategi harga yang terjangkau dan sama dengan para pesaing yaitu telur asin siap saji per butir nya Rp3.000 dan telur asin biasa Rp2.700 per butir.
Distribusi, dimana dalam menjalankan kegiatan usahanya pihak toko menerapkan strategi distribusi berupa tempat yang strategis mudah dijangkau oleh konsumen.
Promosi, dimana dalam menjalankan kegiatan usahanya pihak PT menerapkan strategi promosi dari mulut ke mulut, tempat ke tempat, media online seperti instagram, penjualaan pribadi dan promosi penjualan berupa bazar.

Product, where the product is in determining the logo and motto, creating a brand, creating packaging, and labeling decisions. Price, where in carrying out its business activities the PT implements an affordable price strategy and is the same as its competitors, namely ready-to-eat salted eggs Rp. 3,000 per egg and ordinary salted eggs Rp. 2,700 per egg. Distribution, where in carrying out its business activities the store applies a distribution strategy in the form of strategic places easily accessible to consumers. Promotion, where in carrying out its business activities the PT implements a promotion strategy by word of mouth, place to place, online media such as Instagram, personal selling and sales promotions in the form of bazaars.