Electronic Theses and Dissertation

Abstract
Name : Darliati
Student No. : 1406102020001
Department/Program : English Education/Undergraduate
Title : An Analysis of Semiotic Signs in Romance Movie Posters
Keywords: Semiotic Signs, Visual Grammar, Movie Posters.
This research is a study of semiotics signs found in Indonesian romance
movie posters. The subject of this research is fifteen movie posters of Indonesian
romance movies. This research aims at identifying and describing the types of
meaning of signs depicted in the posters based on the visual grammar theory
proposed by Kress and van Leeuwen (2006). Using qualitative method, three
types of meaning namely representational meaning, interactive meaning, and
compositional meaning are described. The result is presented in form of written
description and tables. The findings of this study show that most of the aspects of
visual grammar theory can be found in the posters with every posters share
different aspects. However, there are also some aspects of the visual grammar
theory that are not found in the posters which are classificational process as one of
sub processes of conceptual process and vertical angle in perspective aspect.
Based on the depicted elements of the fifteen romance movie posters that have
been analyzed, it shows that the romance movie posters involve many aspects of
emotions. It includes the emotions of love, affection, hope, struggle, sadness, and
desire which based on the theme of the movies. All of these emotions are
presented through the colors, illumination, facial expressions of the characters,
and the setting of the posters.

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