Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis nilai ekonomi Objek Wisata Pemandian
Humaira di Desa Pudeng, Kecamatan Lhoong, Kabupaten Aceh Besar menggunakan pendekatan Travel Cost Method (TCM). Selain itu, penelitian juga mengidentifikasi karakteristik pengunjung serta menganalisis persepsi wisatawan terhadap kondisi tempat, fasilitas, dan aksesibilitas objek wisata.
Penelitian menggunakan metode survei dengan teknik accidental sampling terhadap
68 responden yang berusia minimal 18 tahun. Data primer diperoleh melalui observasi, wawancara, dan penyebaran kuesioner, sedangkan data sekunder diperoleh dari instansi terkait dan berbagai literatur pendukung. Analisis data dilakukan secara deskriptif untuk karakteristik dan persepsi pengunjung, sedangkan nilai ekonomi dihitung menggunakan pendekatan Individual Travel Cost Method (ITCM).
Hasil penelitian menunjukkan bahwa mayoritas pengunjung merupakan laki-laki
(57%), berusia 20-25 tahun (32%), berpendidikan terakhir SMA (53%), berasal dari Banda Aceh (21%), berstatus mahasiswa (32%), memiliki pendapatan Rp1.000.000-Rp5.000.000 per bulan (53%), serta belum menikah (56%). Sebagian besar responden baru pertama kali berkunjung (62%), datang bersama teman, keluarga, atau kelompok, dan tujuan kunjungan terbagi sama antara tujuan utama dan persinggahan.
Persepsi wisatawan terhadap Objek Wisata Pemandian Humaira berada pada kategori
baik. Aspek kondisi tempat memperoleh nilai 90,17%, sedangkan memperoleh nilai 87,06% dan aksesibilitas(jarak) memperoleh nilai 86,88%. Hasil tersebut menunjukkan bahwa wisatawan menilai kawasan wisata memiliki lingkungan yang nyaman, fasilitas yang cukup memadai, serta lokasi yang relatif mudah dijangkau, meskipun masih diperlukan peningkatan pada beberapa aspek pendukung.
Nilai ekonomi objek wisata dihitung berdasarkan total biaya perjalanan yang meliputi
biaya transportasi, konsumsi, tiket masuk, parkir, dan pengeluaran lainnya. Pendekatan Travel Cost Method menunjukkan bahwa Objek Wisata Pemandian Humaira memiliki nilai ekonomi yang dapat dijadikan dasar dalam pengambilan kebijakan pengelolaan dan
iv pengembangan wisata berbasis keberlanjutan. Hasil penelitian ini diharapkan menjadi acuan bagi pemerintah daerah dan pengelola wisata dalam meningkatkan kualitas pelayanan, fasilitas, serta daya tarik wisata sehingga mampu meningkatkan kesejahteraan masyarakat sekitar.

This study aims to analyze the economic value of the Humaira Bathing Attraction in Pudeng Village, Lhoong District, Aceh Besar Regency, using the Travel Cost Method (TCM) approach. Additionally, the study identifies visitor characteristics and analyzes tourist perceptions regarding the site's condition, facilities, and accessibility. The study employed a survey method using accidental sampling on 68 respondents aged at least 18 years. Primary data were obtained through observation, interviews, and questionnaires, while secondary data were sourced from relevant agencies and supporting literature. Descriptive analysis was used for visitor characteristics and perceptions, whereas economic value was calculated using the Individual Travel Cost Method (ITCM). The results indicate that the majority of visitors were male (57%), aged 20–25 (32%), held a high school education (53%), originated from Banda Aceh (21%), were university students (32%), earned between IDR 1,000,000 and IDR 5,000,000 per month (53%), and were unmarried (56%). Most respondents were first-time visitors (62%) who arrived with friends, family, or groups; the purpose of the visit was evenly split between a primary destination and a stopover. Tourist perceptions of the Humaira Bathing Attraction fell into the "good" category. The site condition aspect scored 90.17%, while facilities scored 87.06% and accessibility (distance) scored 86.88%. These results indicate that tourists view the area as having a comfortable environment, adequate facilities, and a relatively accessible location, although improvements in certain supporting aspects are still needed. The economic value of the attraction was calculated based on total travel costs, including transportation, food and beverages, entrance fees, parking, and other expenses. The Travel Cost Method approach demonstrates that the Humaira Bathing Attraction possesses an economic value that can serve as a basis for policy-making regarding sustainable tourism management and development. The findings of this study are expected to serve as a reference for local governments and tourism operators in improving service quality, facilities, and tourism appeal, thereby enhancing the well-being of the local community.