Electronic Theses and Dissertation

Penerapan Green Supply Chain Management (GSCM) pada industri tuna semakin relevan seiring meningkatnya tuntutan pasar global terhadap aspek keberlanjutan dan kinerja lingkungan. Keberhasilan implementasi GSCM sangat bergantung pada identifikasi dan penentuan prioritas faktor-faktor kritis yang mendukungnya. Penelitian ini bertujuan untuk mengidentifikasi dan menentukan prioritas Critical Success Factors (CSFs) penerapan GSCM pada PT Aceh Lampulo Jaya Bahari, perusahaan pengolahan tuna di Banda Aceh. Analisis dilakukan terhadap sebelas faktor kritis keberhasilan yang diperoleh melalui proses expert judgment berdasarkan enam belas faktor yang diidentifikasi dari studi literatur. Penentuan prioritas faktor menggunakan metode Analytical Hierarchy Process (AHP) dengan melibatkan lima responden yang memiliki kompetensi dan pengalaman terkait aktivitas operasional perusahaan. Struktur hierarki AHP disusun berdasarkan tiga kriteria yang mengacu pada visi dan misi perusahaan, yaitu keunggulan perusahaan, profesionalitas sumber daya manusia, dan perluasan pasar. Hasil penelitian menunjukkan bahwa faktor ketersediaan tenaga kerja yang terampil dan kompeten memperoleh bobot global tertinggi sebesar 0,125, diikuti oleh komitmen manajemen puncak sebesar 0,112, serta logistik dan manajemen persediaan berkelanjutan sebesar 0,111. Temuan ini menunjukkan bahwa faktor-faktor internal perusahaan memperoleh bobot prioritas tertinggi dalam mendukung penerapan GSCM, khususnya pada aspek kompetensi sumber daya manusia, komitmen manajemen puncak, serta efektivitas pengelolaan logistik dan persediaan berkelanjutan.
Kata Kunci: Green Supply Chain Management (GSCM), Critical Success Factors (CSFs), Analytical Hierarchy Process (AHP), Expert Judgment, Industri Tuna

The implementation of Green Supply Chain Management (GSCM) in the tuna industry has become increasingly relevant due to growing global market demands for sustainability and environmental performance. The successful implementation of GSCM depends on the identification and prioritization of the Critical Success Factors (CSFs) that support its implementation. This study aims to identify and prioritize the CSFs for GSCM implementation at PT Aceh Lampulo Jaya Bahari, a tuna processing company located in Banda Aceh, Indonesia. The analysis was conducted on eleven critical success factors selected through an expert judgment process from sixteen factors identified in the literature. The priority of these factors was determined using the Analytical Hierarchy Process (AHP) involving five respondents with relevant competence and experience in the company's operational activities. The AHP hierarchy was developed based on three criteria derived from the company's vision and mission, namely company excellence, human resource professionalism, and market expansion. The results indicate that the availability of skilled and competent workers achieved the highest global weight (0.125), followed by top management commitment (0.112) and sustainable logistics and inventory management (0.111). These findings indicate that internal organizational factors receive the highest priority in supporting GSCM implementation, particularly in terms of human resource competence, top management commitment, and the effectiveness of sustainable logistics and inventory management. Keywords: Green Supply Chain Management (GSCM), Critical Success Factors (CSFs), Analytical Hierarchy Process (AHP), Expert Judgment, Tuna Industry