Electronic Theses and Dissertation

Perkembangan teknologi digital, khususnya e-wallet, telah mengubah pola konsumsi generasi Z dan mendorong kecenderungan perilaku berorientasi pada kesenangan. Kondisi tersebut menjadikan pengendalian diri sebagai faktor penting dalam mengelola keputusan konsumsi. Penelitian ini bertujuan untuk menguji hubungan antara kontrol diri dan kecenderungan gaya hidup hedonis pada generasi Z pengguna e-wallet. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode accidental sampling, melibatkan 419 generasi Z pengguna e-wallet. Pengumpulan data dilakukan menggunakan Brief Self-Control Scale (BSCS) yang dikembangkan oleh Tangney et al. (2004) dan diadaptasi ke Bahasa Indonesia oleh Arifin dan Milla (2020)., serta skala gaya hidup hedonisme yang disusun oleh Saputri dan Rachmatan (2016) berdasarkan konsep Wells dan Tigert (1971). Analisis data menggunakan teknik korelasi Pearson Product Moment yang menunjukkan nilai koefisien korelasi sebesar (r) = -0,295 dengan nilai signifikansi (p) = 0,000 (p

The rapid development of digital technology, particularly e-wallet services, has transformed the consumption patterns of Generation Z and fostered a greater tendency toward pleasure-oriented behavior. This phenomenon highlights the importance of self-control in managing consumption decisions. The present study aimed to examine the relationship between self-control and hedonistic lifestyle tendencies among Generation Z e-wallet users. This research employed a quantitative approach with a correlational design. The sample consisted of 419 Generation Z e-wallet users selected through non-probability sampling using the accidental sampling method. Data were collected using the Brief Self- Control Scale (BSCS) developed by Tangney et al. (2004) and adapted into Indonesian by Arifin and Milla (2020), as well as a hedonistic lifestyle scale developed by Saputri and Rachmatan (2016) based on the concept of Wells and Tigert (1971). Data analysis using Pearson Product-Moment correlation revealed a correlation coefficient of (r) = -0.295 with a significance value of (p) = 0.000 (p < 0.001). The findings indicate a significant negative relationship between self-control and hedonistic lifestyle tendencies, suggesting that higher levels of self-control are associated with lower levels of hedonistic lifestyle tendencies among Generation Z e-wallet users. These findings have practical implications for strengthening financial literacy education and enhancing self-control as preventive strategies against excessive consumptive behavior in the digital transaction era.