Electronic Theses and Dissertation

Pemanfaatan motif Kerawang Gayo sebagai warisan budaya Aceh yang memiliki
nilai estetika dan filosofis masih terbatas pada busana tradisional, sehingga
diperlukan inovasi penerapannya dalam produk fashion modern yang sesuai dengan
minat generasi muda. Penelitian ini bertujuan untuk menerapkan motif Kerawang
Gayo pada produk obi belt menggunakan teknik bordir tiga dimensi serta
mengetahui daya tarik produk tersebut sebagai aksesoris fashion remaja. Penelitian
ini menggunakan jenis penelitian eksperimen terapan yang menekankan pada
proses perancangan dan pembuatan produk secara langsung, meliputi tahap desain,
pemilihan alat dan bahan, pembuatan motif dengan teknik bordir tiga dimensi,
hingga menghasilkan produk akhir. Selanjutnya, pendekatan kualitatif digunakan
untuk menganalisis proses penerapan motif serta menilai tanggapan informan
terhadap produk yang dihasilkan melalui observasi, wawancara, dan dokumentasi.
Subjek penelitian ini terdiri dari 5 orang yang dipilih melalui purposive sampling
yaitu, 2 (dua) remaja, 1 (satu) designer Aceh, 1 (satu) pengrajin bordir, dan 1 (satu)
tokoh Majelis Adat Aceh. Hasil penelitian menghasilkan dua model obi belt dengan
karakteristik warna tradisional Kerawang Gayo dan warna netral yang disesuaikan
dengan selera fashion remaja. Penerapan teknik bordir tiga dimensi menghasilkan
efek timbul yang memperjelas detail motif, meningkatkan nilai estetika, serta
memperkuat karakter motif Kerawang Gayo. Produk obi belt dinilai menarik,
inovatif, dan layak digunakan sebagai aksesoris fashion remaja serta berpotensi
dikembangkan sebagai media pelestarian budaya lokal melalui fashion modern.
Kata kunci: motif Kerawang Gayo, obi belt, bordir tiga dimensi, budaya lokal.

The utilization of Kerawang Gayo motifs as Aceh’s cultural heritage, which possess aesthetic and philosophical values, remains largely limited to traditional attire. Therefore, innovation is needed to apply these motifs to modern fashion products that appeal to younger generations. This study aims to apply Kerawang Gayo motifs to obi belt products using three-dimensional embroidery techniques and to examine their attractiveness as fashion accessories for teenagers. The research employed an applied experimental method with a qualitative approach, focusing on the stages of design, material selection, production of three-dimensional embroidered motifs, and the creation of final products. Data analysis was conducted through observation, interviews, and documentation to evaluate the application process and respondents’ perceptions of the products. The research subjects consisted of five informants selected through purposive sampling, including 2 (two) teenagers, 1 (one) Acehnese fashion designer, 1 (one) embroidery artisan, and 1 (one) representative of the Aceh Adat Council. The results produced two obi belt models featuring traditional Kerawang Gayo colors and neutral tones adapted to teenage fashion preferences. The application of three-dimensional embroidery created a raised effect that enhanced motif details, increased aesthetic value, and strengthened the distinctive character of the Kerawang Gayo motif. The obi belt products were considered attractive, innovative, and suitable as teenage fashion accessories, with potential to serve as a medium for preserving local culture through modern fashion. Keywords: Kerawang Gayo motifs, obi belt, three dimensional embroidery, local culture.