Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengukur pengaruh information quality, information quantity, dan information credibility terhadap purchase intention yang dimediasi oleh information usefulness pada pembaca media online di Kota Banda Aceh. Populasi dalam penelitian ini adalah seluruh pembaca Media Onlie di Kota Banda Aceh. Penentuan jumlah sampel untuk analisis Structural Equation Modeling (SEM) menggunakan rumus minimal 5 dan maksimal 10 kali dari jumlah indikator. Pada penelitian ini menggunakan 10 kali jumlah variabel indikator yang berjumlah 26 indikator yang digunakan (Ferdinand, 2013) sehingga menghasilkan sampel yang berjumlah 260 sampel. Penarikan sampel yang dilakukan dalam penelitian ini menggunakan proportional sampling. Peralatan pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Structural Equation Modelling (SEM) digunakan Sebagai metode analasis Untuk mengetahui pengaruh antar variabel-variabel yang terlibat. Berdasarkan hasil analisis SEM menunjukkan bahwa Information Quality berpengaruh terhadap Information Usefulness, Information Quantity berpengaruh terhadap Information Usefulness, Information Credibility berpengaruh terhadap Information Usefulness, Information Quality berpengaruh terhadap Purchase Intention, Information Quantity berpengaruh terhadap Purchase Intention, Information Credibility berpengaruh terhadap Purchase Intention, Information Usefulness berpengaruh terhadap Purchase Intention, Information Usefulness memediasi secara partially mediating pengaruh Information Quality terhadap Purchase Intention, Information Usefulness memediasi secara partially mediating pengaruh Information Quantity terhadap Purchase Intention, dan Information Usefulness memediasi secara partially mediating pengaruh Information Credibility terhadap Purchase Intention.
Kata kunci: Information Quality, Information Quantity, Information Credibility, Purchase Intention, Information Usefulness

This study aims to measure the influence of information quality, information quantity, and information credibility on purchase intention mediated by information usefulness on online media readers in Banda Aceh City. The population in this study were all online media readers in Banda Aceh City. Determination of the number of samples for Structural Equation Modeling (SEM) analysis uses a formula of at least 5 and a maximum of 10 times the number of indicators. In this study, 10 times the number of indicator variables were used, totaling 26 indicators (Ferdinand, 2013) resulting in a sample of 260 samples. Sampling in this study used proportional sampling. The data collection equipment used in this study was a questionnaire. Structural Equation Modeling (SEM) is used as an analysis method to determine the influence between the variables involved. Based on the results of SEM analysis, it shows that Information Quality has an effect on Information Usefulness, Information Quantity has an effect on Information Usefulness, Information Credibility has an effect on Information Usefulness, Information Quality has an effect on Purchase Intention, Information Quantity has an effect on Purchase Intention, Information Credibility has an effect on Purchase Intention, Information Usefulness has a partial mediating effect on Information Quality on Purchase Intention, Information Usefulness has a partial mediating effect on Information Quantity on Purchase Intention, and Information Usefulness has a partial mediating effect on Information Credibility on Purchase Intention. Keywords: Information Quality, Information Quantity, Information Credibility, Purchase Intention, Information Usefulness