Electronic Theses and Dissertation

ABSTRAK

Fardiana (2025). Persepsi Mahasiswa Merdeka Belajar Kampus Merdeka Pada Departemen Pendidikan Kesejahteraan Keluarga Terhadap Kerajinan Khas Aceh. [Skripsi. Universitas Syiah Kuala] Dibawah bimbingan Dra. Rosmala Dewi M.Pd dan Agung Rorhi Prayudha, M.Pd.

Indonesia dikenal sebagai negara yang kaya akan budaya dan seni tradisional, termasuk kerajinan khas Aceh yang memiliki keunikan dan nilai budaya tinggi. Saat ini, produk kerajinan Aceh sudah berkembang di pasar nasional maupun internasional dengan berbagai tantangan. Penelitian ini bertujuan untuk mengetahui dan memahami persepsi mahasiswa Merdeka Belajar Kampus Merdeka terhadap kerajinan khas Aceh, termasuk kualitas, keunikan, dan nilai budayanya, serta mengidentifikasi faktor-faktor yang memengaruhi persepsi tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis fenomenologi untuk memahami persepsi mahasiswa Merdeka Belajar Kampus Merdeka terhadap kerajinan khas Aceh. Subjek penelitian adalah mahasiswa pertukaran pada Departemen Pendidikan Kesejahteraan Keluarga sebanyak 4 orang yang dipilih secara purposive sampling berdasarkan pengalaman dan berinteraksi dengan kerajinan Kerawang Gayo. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, analisis dokumen, kemudian dianalisis menggunakan teknik analisis tematik, analisis isi, dan fenomenologi interpretatif untuk menggali pengalaman, pandangan, makna yang diberikan mahasiswa terhadap kerajinan khas Aceh. Hasil penelitian menunjukkan bahwa mahasiswa Merdeka Belajar Kampus Merdeka secara umum memberikan persepsi yang positif terhadap kerajinan khas Aceh karena dianggap memiliki keunikan desain, nilai estetika yang tinggi, serta filosofi budaya yang mendalam. Mahasiswa ini menunjukkan apresiasi terhadap kualitas produk dan kekayaan budaya yang tercermin dalam setiap karya kerajinan. Namun, mahasiswa juga mengidentifikasi sejumlah tantangan yang harus diatasi, seperti perlunya inovasi dalam desain agar lebih relevan dengan selera pasar saat ini, peningkatan kualitas produk agar mampu bersaing, serta pentingnya strategi promosi yang lebih aktif melalui platform digital seperti media sosial, marketplace dan situs web. Persepsi mahasiswa ini dipengaruhi oleh berbagai faktor, termasuk latar belakang budaya yang membentuk pandangan, pengalaman langsung selama mengikuti program pada masyarakat, interaksi dengan para pengrajin lokal, serta informasi yang di peroleh melalui media massa dan digital.
Kata kunci: Persepsi, Merdeka Belajar Kampus Merdeka (Inbound), Promosi Digital

ABSTRACT Fardiana (2025). Perception of Independent Learning Students at the Independent Campus in The Department of Family Welfare Education. Regarding Acehnese Traditional Crafts. [Thesis.University Syiah Kuala] Under direction of Dra. Rosmala Dewi, M.Pd, and Agung Rorhi Prayudha, M.Pd. Indonesia is known as a country rich in culture and traditional arts, including Aceh’s distinctive crafts, which possess uniqueness and high cultural value. Currently, Acehnese craft products have developed in both national and international markets, though they face various challenges. This study aims to explore and understand the perceptions of Merdeka Belajar Kampus Merdeka (MBKM) students toward Acehnese crafts, including their quality, uniqueness, and cultural value, as well as to identify factors influencing these perceptions. The research employs a qualitative approach with a phenomenological method to gain insight into MBKM students’ perceptions of Acehnese crafts. The research subjects consist of four exchange students from the Department of Family Welfare Education, selected through purposive sampling based on their experiences and interactions with Kerawang Gayo crafts. Data were collected through in-depth interviews, participatory observation, and document analysis, then analyzed using thematic analysis, content analysis, and interpretative phenomenological analysis to explore the students’ experiences, perspectives, and the meanings they attribute to Acehnese crafts. The findings reveal that MBKM students generally have positive perceptions of Acehnese crafts, considering them to have unique designs, high aesthetic value, and deep cultural philosophy. These students express appreciation for the product quality and the rich cultural heritage reflected in each piece of craftwork. However, they also identify several challenges that need to be addressed, such as the need for innovation in designs to align with current market preferences, improving product quality to remain competitive, and adopting more active promotional strategies through digital platforms like social media, marketplaces, and websites. The students’ perceptions are influenced by various factors, including their cultural backgrounds that shape their views, direct experiences during the program in local communities, interactions with local artisans, and information they have accessed through mass media and digital platforms. Keywords: Perception, Freedom to Learn – Independent Campus (Inbound), Digital Promotion