Electronic Theses and Dissertation

Alsyiva Nabilla (2025) Pembuatan Konten Berbasis Kimia Sebagai Berita Siaran Melalui
Platform Media Sosial Instagram. [Skripsi. Universitas Syiah Kuala]. Dibawah Bimbingan
Prof. Dr. Adlim, M.Sc., dan Dr. Rahmad Rizki Fazli, S.Pd., M.Si.
Pengembangan konten edukatif berbasis kimia melalui platform Instagram berperan sebagai
media pembelajaran yang inovatif, interaktif, serta memiliki keterkaitan erat dengan aspek
kehidupan sehari-hari. Penelitian ini bertujuan untuk mendeskripsikan proses pembuatan
konten edukasi berbasis kimia di instagram, mengetahui kelayakan konten edukasi berbasis
kimia di instagram dan menganalisis tanggapan mahasiswa kimia terhadap pembuatan
konten edukasi berbasis kimia di instagram. Metode penelitian yang digunakan adalah
Research and Development (R&D) dengan menerapkan model ADDIE yaitu Analysis,
Design, Development, Implementation dan Evaluation. Lokasi penelitian di Jurusan
Pendidikan Kimia FKIP USK, dengan melibatkan seluruh mahasiswa angkatan 2021
sebanyak 67 orang. Instrumen penelitian terdiri dari lembar analisis kebutuhan mahasiswa,
lembar kelayakan video oleh validator dan lembar tanggapan mahasiswa. Hasil penelitian
menunjukkan bahwa konten ini memenuhi kriteria kelayakan berdasarkan aspek informasi,
bahasa, tampilan, dan suara, dengan persentase kelayakan rata-rata 85,38. Uji coba
implementasi melalui akun Instagram @scienceburys.id memperoleh respons positif dari
mahasiswa dengan rata-rata persentase tanggapan sebesar 91,60. Konten ini dinilai mampu
meningkatkan pemahaman mahasiswa terhadap isu-isu kimia dalam kehidupan sehari-hari
serta memotivasi mereka untuk berpikir kreatif. Penelitian ini menyimpulkan bahwa konten
edukasi berbasis kimia di Instagram merupakan media edukasi yang efektif, inovatif, dan
relevan untuk mendukung pembelajaran interaktif pada era digital.
Kata kunci: konten kimia, Instagram, ADDIE, media edukasi, Research and Developmen

Alsyiva Nabilla (2025). Development of Chemistry-Based Educational Content as Broadcast News on Instagram Social Media. [Skripsi. Syiah Kuala University]. Under direction of Prof. Dr. Adlim, M.Sc., and Dr. Rahmad Rizki Fazli, S.Pd., M.Si. The development of chemistry-based educational content through the Instagram platform serves as an innovative and interactive learning medium that is closely related to everyday life. The objective of this study is to describe the process of creating chemistry-based educational content on Instagram, assess its feasibility, and analyze chemistry students' responses to its development. The research method employed is Research and Development (R&D), applying the ADDIE model, which consists of Analysis, Design, Development, Implementation, and Evaluation. The study was conducted in the Chemistry Education Department at FKIP USK, involving 67 students from the 2021 cohort. The research instruments included a student needs analysis sheet, a content feasibility evaluation sheet validated by experts, and a student response questionnaire.The findings indicate that the content meets feasibility criteria based on aspects of information, language, visual presentation, and audio quality, with an average feasibility percentage of 85.38.The implementation trial conducted through the Instagram account @scienceburys.id received positive feedback from students, with an average response percentage of 91.60. This content is considered capable of enhancing students' understanding of chemistry-related issues in daily life and motivating them to think creatively. This study concludes that chemistry-based educational content on Instagram is an effective, innovative, and relevant educational medium to support interactive learning in the digital era. Keywords: chemistry content, Instagram, ADDIE, educational media, Research and Development