Electronic Theses and Dissertation

Shintya Citra Dewi (2025) Hubungan Peer Pressure dengan Compulsive Buying
pada siswa SMA Lab School Banda Aceh. Skripsi. Jurusan Bimbingan dan
Konseling. Fakultas Keguruan dan Ilmu Pendidikan Universitas Syiah Kuala.
Dibawah bimbingan Drs. Abu Bakar, M.Si dan Evi Rahmiyati, S.Pd., M.Ed.
Compulsive buying merupakan sebuah perilaku yang memiliki karakteristik
menyibukkan diri dengan kegiatan pembelian atau adanya keinginan kuat untuk
membeli yang tidak tertahankan, compulsive buying banyak ditemukan dikalangan
remaja dengan rentang usia 15-20 tahun. Compulsive buying terjadi pada remaja
dikarenakan remaja cenderung belum mampu memperlakukan uang dengan benar
serta tidak memiliki asumsi yang benar terhadap uang yang merek miliki.
Compulsive buying sendiri dipengaruhi oleh beberapa variabel psikologis salah satu
nya Peer Pressure. Penelitian ini bertujuan untuk mengetahui hubungan peer
pressure dengan compulsive buying pada siswa SMA Lab School Banda Aceh.
Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Populasi dalam
penelitian ini sebanyak 505 siswa dengan sampel berjumlah 180 siswa. Prosedur
dalam pengambilan sampel pada Penelitian ini yaitu probability sampling dengan
teknik simple random sampling. Menggunakan dua Skala yaitu peer pressure yang
di adaptasi dari Clasen dan Brown dan skala Compulsive Buying yang di ataptasi dari
oleh Edwards. Berdasarkan hasil analisi menunjukan bahwa sebagian besar peer
pressure siswa berada pada kategori rendah (38,89%) sedangkan compulsive buying
sebagian besar siswa pada kategori sedang (40,56%). Hasil perhitungan korelasi
diperoleh r = 0,715 yang menjelaskan adanya korelasi yang positif dan signifikan
pada kategori kuat antara peer pressuse dengan compulsive buying pada siswa SMA
Lab School Banda Aceh.
Kata Kunci: Peer Pressure dan Compulsive Buying

Shintya Citra Dewi (2025) The relationship between peer pressure and compulsive buying among high school students at Lab School Banda Aceh. Thesis. Guidance and Counseling Department. Faculty of Teacher Training and Education, Syiah Kuala University. Under the guidance of Drs. Abu Bakar, M.Si and Evi Rahmiyati, S.Pd., M.Ed. Compulsive buying is a behavior that has the characteristic of keeping oneself busy with purchasing activities or having a strong, unbearable desire to buy. Compulsive buying is often found among teenagers aged 15-20 years. Compulsive buying occurs in teenagers because teenagers tend not to be able to treat money properly and do not have correct assumptions about the money they have. Compulsive buying itself is influenced by several psychological variables, one of which is Peer Pressure. This research aims to determine the relationship between peer pressure and compulsive buying in high school students at Lab School Banda Aceh. This research uses a descriptive quantitative approach. The population in this study was 505 students with a sample of 180 students. The sampling procedure in this research is probability sampling with a simple random sampling technique. Using two scales, namely peer pressure which was adapted from Clasen and Brown and the Compulsive Buying scale which was adapted from Edwards. Based on the results of the analysis, it shows that the majority of students' peer pressure is in the low (38.89%) categories, while the majority of students' compulsive buying is in medium (40.56%) categories. The results of the correlation calculation obtained r = 0.715 which explains the existence of a positive and significant correlation in the strong category between peer pressuse and compulsive buying in high school students at Lab School Banda Aceh. Keywords: Peer Pressure and Compulsive Buying