Electronic Theses and Dissertation

Indonesia adalah salah satu negara yang memiliki potensi besar untuk mengembangkan industri halal. Makanan halal harus senantiasa memperhatikan jenis, proses produksi, hingga cara mendapatkan makanan tersebut. Selain dari segi kehalalannya makanan yang dikonsumsi oleh seorang muslim harus dipastikan baik yaitu tidak membahayakan kesehatannya. Tujuan penelitian ini untuk mengetahui dasar pertimbangan keyakinan konsumen terhadap kehalalan dan thayyiban, serta menganalisis hubungan antara status sosial ekonomi dengan alasan konsumen ketika memutuskan untuk membeli daging ayam di pasar Inpres Kabupaten Simeulue. Kajian ini dilakukan dengan pendekatan survei lapangan melalui wawancara responden menggunakan kuesioner terstruktur. Responden dipilih secara acak yaitu konsumen yang membeli daging ayam di pasar Inpres . Data dianalisis secara deskriptif dan dilakukan uji validitas menggunakan SPSS Chi square. Dalam penelitian telah diwawancarai sejumlah 84 responden. Hasil penelitian menunjukkan bahwa konsumen daging ayam 73% menyatakan bahwa daging ayam yang dijual diyakini memenuhi standar kehalalan. Konsumen daging ayam (75%) menyatakan keyakinan terhadap status thayyiban (aman, sehat dan utuh) dari daging ayam yang dijual di pasar Inpres tersebut. Bedasarkan hasil penelitian ini dapat disimpulkan bahwa status kehalalan dan thayyiban dari daging ayam sangat penting bagi konsumen di Kabupaten Simeulue. Keyakinan mereka lebih bersifat menyakini bahwa penyembelih beragama isalam dan yakin disembelih secara halal. Pekerjaan dan penghasilan berpengaruh terhadap keputusan ekonomi konsumen dalam membeli daging ayam di pasar Inpres Kabupaten Simeulue.

Indonesia is a country that has great potential to develop the halal industry. Halal food must always pay attention to the type, production process, and how to get the food. Apart from the halal aspect, the food consumed by a Muslim must be ensured that it is good, that is, it does not endanger his health. The purpose of this study was to find out the basic considerations of consumer confidence in halal and thayyib, and to analyze the relationship between socioeconomic status and consumer reasons when deciding to buy chicken meat at the Simeulue Regency Presidential Instruction market. This study was conducted using a field survey approach through interviewing respondents using a structured questionnaire. Respondents were randomly selected, namely consumers who buy chicken meat at the Inpres market. Data were analyzed descriptively and tested for validity using SPSS Chi square. In this research, 84 respondents were interviewed. The results showed that 73% of chicken meat consumers stated that the chicken meat they sold was believed to meet halal standards. Chicken meat consumers (75%) expressed confidence in the thayyiban status (safe, healthy and whole) of chicken sold at the Inpres market. Based on the results of this study, it can be concluded that the halal and thayyib status of chicken meat is very important for consumers in Simeulue Regency. Their belief is more convinced that the slaughterer is Muslim and believes that the slaughter is halal. Occupation and income affect the economic decisions of consumers in buying chicken meat at the Simeulue Regency Presidential Instruction market.