Electronic Theses and Dissertation

This research was conducted with the aim of knowing the use of social media to increase sales volume at the Harvies Coffee Shop. This research was conducted using a quantitative method with descriptive research type, the population taken in this study was the owner of the Harvies Coffee business and the consumers who bought the product at the Harvies Coffee Coffee Shop. The number of samples in this study was 109 people, consisting of 108 respondents and 1 owner of Harvies Coffee with incidental sampling technique, the instrument in this study used a Likert scale questionnaire. Data collection techniques in the study used library research and field research consisting of observations, interviews and questionnaires. The data analysis technique used in this study on Instagram Social Media variables that affect Sales Volume was analyzed using simple linear regression analysis, as well as testing the research hypothesis with the t test. Based on the results of data analysis with SPSS 25.0, the correlation research results found r = 0.815, which means the correlation between Instagram social media variables and sales volume is 0.665 or 66.5%. Furthermore, the t-test at the 5% significance level of the Instagram social media variable on sales volume obtained a significant value as evidenced by the t-count value of 14.503 > t-table 1.982. The conclusion of this study is that there is a significant influence between social media Instagram on sales volume.

This research was conducted with the aim of knowing the use of social media to increase sales volume at the Harvies Coffee Shop. This research was conducted using a quantitative method with descriptive research type, the population taken in this study was the owner of the Harvies Coffee business and the consumers who bought the product at the Harvies Coffee Coffee Shop. The number of samples in this study was 109 people, consisting of 108 respondents and 1 owner of Harvies Coffee with incidental sampling technique, the instrument in this study used a Likert scale questionnaire. Data collection techniques in the study used library research and field research consisting of observations, interviews and questionnaires. The data analysis technique used in this study on Instagram Social Media variables that affect Sales Volume was analyzed using simple linear regression analysis, as well as testing the research hypothesis with the t test. Based on the results of data analysis with SPSS 25.0, the correlation research results found r = 0.815, which means the correlation between Instagram social media variables and sales volume is 0.665 or 66.5%. Furthermore, the t-test at the 5% significance level of the Instagram social media variable on sales volume obtained a significant value as evidenced by the t-count value of 14.503 > t-table 1.982. The conclusion of this study is that there is a significant influence between social media Instagram on sales volume.