THE INFLUENCE OF AUGMENTED REALITY VIRTUAL MAKEUP TRY-ON VIVIDNESS AND INTERA…
This study examines the influence of vividness and interactivity in augmented reality (AR) virtual makeup try-on on purchase intention, both directly and through fit confidence as a mediating variable. A quantitative approach was employed using an online questionnaire distributed to 200 beauty consumers in Indonesia who were at least 18 years old, used or had purchased cosmetic products, and had experienced AR virtual makeup try-on. Respondents were selected through convenie…
THE INFLUENCE OF DIGITAL TRANSFORMATION ON CAREER GROWTH OF EMPLOYEES AT THE…
Penelitian ini menganalisis pengaruh Digital Transformation terhadap Career Growth pada pegawai BPS Provinsi Aceh dan BPS Kota Banda Aceh, dengan Job Satisfaction sebagai variabel mediasi dan Organizational Support sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 84 pegawai yang dipilih menggunakan teknik simple random sampling. Data dianalisis dengan metode Partial Least Squares Structural Equation Modeling (P…
PENGARUH DIGITAL SUPPLY CHAIN TERHADAP SUSTAINABLE SUPPLY CHAIN PERFORMANCE Y…
Penelitian ini bertujuan untuk menganalisis pengaruh digital supply chain terhadap sustainable supply chain performance dengan peran mediasi supply chain integration pada pelaku UMKM makanan dan minuman di Kota Banda Aceh. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 150 pelaku UMKM yang dipilih menggunakan teknik convenience sampling. Analisis data dilakukan dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa…