NILAI EKONOMI OBJEK WISATA HUMAIRA MENGGUNAKAN PENDEKATAN TRAVEL COST METHOD …
Penelitian ini bertujuan untuk menganalisis nilai ekonomi Objek Wisata Pemandian
Humaira di Desa Pudeng, Kecamatan Lhoong, Kabupaten Aceh Besar menggunakan pendekatan Travel Cost Method (TCM). Selain itu, penelitian juga mengidentifikasi karakteristik pengunjung serta menganalisis persepsi wisatawan terhadap kondisi tempat, fasilitas, dan aksesibilitas objek wisata.
Penelitian menggunakan metode survei dengan teknik accidental sampling terhadap
68 responden yang berusia minimal 18 tahun. D…
PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP REVISIT INTENTION DENGAN …
This study aims to measure the influence of perceived quality and brand image on revisit intention using satisfaction as a mediator in Hotels in Banda Aceh City. The sample in this study was selected using purposive sampling with the criteria of individuals who had stayed at Hotels in Banda Aceh City and intended to revisit these Hotels again. A total of 180 respondents were selected. The data collection technique used in this study was a questionnaire. Partial Least Squares-St…
THE INFLUENCE OF AUGMENTED REALITY VIRTUAL MAKEUP TRY-ON VIVIDNESS AND INTERA…
This study examines the influence of vividness and interactivity in augmented reality (AR) virtual makeup try-on on purchase intention, both directly and through fit confidence as a mediating variable. A quantitative approach was employed using an online questionnaire distributed to 200 beauty consumers in Indonesia who were at least 18 years old, used or had purchased cosmetic products, and had experienced AR virtual makeup try-on. Respondents were selected through convenie…