PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP REVISIT INTENTION DENGAN …
FAUZHAN SURYA SYAHNANDA
This study aims to measure the influence of perceived quality and brand image on revisit intention using satisfaction as a mediator in Hotels in Banda Aceh City. The sample in this study was selected using purposive sampling with the criteria of individuals who had stayed at Hotels in Banda Aceh City and intended to revisit these Hotels again. A total of 180 respondents were selected. The data collection technique used in this study was a questionnaire. Partial Least Squares-St…
- Fakultas Ekonomi Manajemen, Banda Aceh - 2026
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