WILLINGNESS TO PAY MAHASISWA UNTUK BERHENTI MEROKOK (STUDI KASUS DI UNIVERSIT…
ABSTRACT
This study aims to analyze whether factors such as health expenditure due to the
impact of cigarettes, the price of cigarettes per pack, and written messages on
cigarette packs affect the students’ willingness to pay (WTP) to quit smoking. This
study also aims to find out how much the price that students want to pay to stop
smoking at the University of Syiah Kuala. This study uses data obtained from the
questionnaire distribution. This study uses Binary Logi…
