Electronic Theses and Dissertation

PENGARUH HEDONIC SHOPPING VALUE DAN NILAI UTILITARIAN TERHADAP E-LOYALTY YANG…

RAVIQATUL HUSNA

ABSTRACT This research aims to measure the influence of Hedonic Shopping Value and Utilitarian Value on E-Loyalty mediated by E-Satisfaction on Lazada e-commerce users. The sample used in this research was Lazada e-commerce users in Indonesia, totaling 200 respondents. The data collection equipment used in this research was a questionnaire. The sampling technique used was Purposive Sampling. Data analysis with AMOS uses Structural Equation Modeling as an analysis method to determine t…

• Fakultas Ekonomi dan Bisnis Manajemen, Banda Aceh - 2024
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