DETERMINAN IMPULSIVE BUYING DALAM JUAL-BELI ONLINE (STUDI PADA MAHASISWA IAIN…
The development of internet users among young people, especially students, encourages online buying and selling which provides convenience and various product offers following the trends of the times that cause students to do impulsive buying. This study aims to partially and simultaneously analyze the effect of promotion, price, product quality, online customer review and rating, and religiosity on impulsive buying in online buying and selling a…
