PENGARUH KUALITAS PELAYANAN DAN ISLAMIC BRANDING TERHADAP LOYALITAS PELANGGAN…
ABSTRACT
In the business world, attracting customers is not an easy thing. However, the quality of service and Islamic branding provided by Warung Kupi Nanggroe in Banda Aceh play an important role in attracting customers. This study aims to test and analyze the effect of service quality and Islamic branding on customer loyalty through customer satisfaction at Kupi Nanggroe, Banda Aceh. In addition, this study also investigates the mediating effect of customer satisfaction. Respondents were …
