A SEMIOTIC ANALYSIS OF BEVERAGE ADVERTISEMENTS
Advertisement is a unique medium in sending messages to viewers, it has some more meanings aside of merely promoting a product. The objectives of this research were to find out the meaning of denotation, connotation, and the myth of a beverage advertisements by using Roland Barthes Theory (1977, p.18, in Syahdini, 2019). Denotation is the real meaning, the connotation is the second meaning or another perspective, while myth is a combination of denotation and connotation meaning related to the…
