Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN…

Istiqarah Isa Putri

CORRELATING BRAND IMAGE, PRODUCT QUALITY AND PROMOTION TO THE SATISFACTION OF ROTIBOY’S CUSTOMERS IN BANDA ACEH Istiqarah Isa Putri/Agribusiness, Syiah Kuala University ABSTRACT Nowadays, business sectors are rapidly expanding, especially bread companies. For those companies, uniqueness is a need in attracting the customers. They should have a good marketing plan in order to create a positive image of the companies. A good marketing plan includes building a strong brand image,…


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