Electronic Theses and Dissertation
Universitas Syiah Kuala
STRATEGI PENINGKATAN KUALITAS PELAYANAN BERBASIS DIGITALISASI PRODUK DAN PENG…
Halfi Nadila
ABSTRACT This study aims to examine the influencing of product digitalization on customer satisfaction through the quality of Islamic Banking services in Banda Aceh, Indonesia. This is a survey research using questionnaire as its instrument. The sample of this study were 100 customers of the Islamic Banks, selected by a purposive sampling method and analyzed using the Structural Equation Model (SEM) technique to examine the direct and indirect effects of product digitalization on customer sa…
- Universitas Syiah Kuala, Banda Aceh - 2020
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