PENGARUH KEUNTUNGAN RELATIF DAN KESIAPAN ORGANISASIONAL TERHADAP PENGADOPSIAN…
Cut Danisha Razki
ABSTRACT In 2015, Indonesia will enter the era of globalization, where a free trade, called the ASEAN Free Trade Area (AFTA) and the ASEAN Economic Community (AEC) will be established. To compete in the era of globalization, Indonesian SMEs should utilize the e-commerce technology. Many factors have been identified to have influence on e-commerce system adoption, including relative advantage and organizational readiness. The main purpose of this research is to study the impacts of relative …
- Universitas Syiah Kuala, Banda Aceh - 2016
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