Electronic Theses and Dissertation
Universitas Syiah Kuala
PENGARUH E-SERVICE QUALITY DAN ONLINE REPURCHASE INTENTION TERHADAP E-LOYALTY…
AYU NISYAH
This research aims to measure the influence of E-Service Quality and Online Repurchase Intention on E-Loyalty mediated by Customer Delight on Tokopedia e-Commerce customers. The sample used in this research was Tokopedia e-Commerce users in Indonesia, totaling 200 respondents. The data collection equipment used in this research was a questionnaire. The sampling technique used was Purposive Sampling. Data analysis with AMOS uses Structural Equation Modeling as an analysis method to determine t…
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