Electronic Theses and Dissertation
Universitas Syiah Kuala
PENGARUH DAYA TARIK VISUAL DAN TEMAN BELANJA TERHADAP PEMBELIAN IMPULSIF PADA…
Intan Quratul Aini
This study aims to measure the effect of Visual Attraction and Shopping Friends on Impulsive Buying Mediated by Hedonic Exploration at Shopee in Banda Aceh City. The sample used in this study was Shopee users, totaling 180 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used was purposive sampling. Structural Equation Modeling (SEM) is used as an analytical method to determine the effect of the variables involved. Based on the results of th…
- Fakultas Ekonomi, Banda Aceh - 2023
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