PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PERSEPSIAN TERHADAP NIA…
Chairul Ichsan
ABSTRACT This study examines the factors that influence attitudes, Subjective norms and perceived Behavior Control of BCA credit card users and its impact to the goodwill. The data is collected downtown in Banda Aceh. A total of 100 respondents were included using Multiple Linear Regression Analysis, the results showed that: 1) The attitude significantly influence consumer intentions BCA credit card users in Banda Aceh. 2) Subjective Norms significant effect on consumer intentions B…
- Universitas Syiah Kuala, Banda Aceh - 2015
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