PENGARUH MARKETING MIX-7P (PRODUCT, PRICE, PROMOTION,PLACE, PARTICIPANT, PROC…
Noeval Risma
ABSTRACT This study aims to analyze the influence of the Marketing Mix 7~P to the customer's decision to vote (research at Bank Central Asia in Banda Aceh). This study used independent variables are: product, price, place, promotion, participant, process, and physical evidence with the dependent variable is the decision to choose. In connection with the decision of choosing, in this study focuses on the factors that could cause customers to make an informed …
- Fakultas Ekonomi, Banda Aceh - 2014
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