PENGARUH DIFUSI INOVASI TERHADAP NIAT MENGGUNAKAN MOBILE BANKING PT.BANK MAN…
RIFKI RIADI
This study discusses the effect of diffusion of innovation (relative advantage, compatibility and trialability) toward intention to use mobile banking through the consumer attitudes. The purpose of this study was to determine whether there is influence between Diffusion of Innovations (relative advantage, compatibility and trialability) toward the intention to use mobile banking through the consumer attitudes. The respondents of this study are the Bank Mobile Banking users in Banda Aceh. The …
- Fakultas Ekonomi, Banda Aceh - 2014
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