Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

DAMPAK COUNTRY OF ORIGIN TERHADAP PERCEIVED PRICE DAN DIMENSI BRAND EQUITY PE…

Syukran

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh country of origin terhadap perceived price dan dimensi brand equity. Teknik pengambilan sampel yang digunakan yaitu accidental sampling, dengan sampel sebanyak 100 pemakai sepatu merek Adidas dan Nike di Kota Banda Aceh. . Teknik analisis dalam penelitian ini menggunakan analisis linear sederhana. Hasil penelitian menunjukkan bahwa country of origin berpengaruh signifikan terhadap perceived p…

  • FAKULTAS EKONOMI BISNIS UNIVERSITAS SYIAH KUALA, Banda Aceh - 2016
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THE INFLUENCE OF COUNTRY OF ORIGIN, PROFITABILITY, AND LEVERAGE ON ENVIRONMEN…

SITI HANINAH NADIVA

ABSTRACT In recent years the impact of industrial activities on environment has increased people’s concern. This situation gives pressure from society to management to develop environmental management and report their environmental activities. Therefore, this study aims to examine the influence of country of origin, profitability, and leverage on environmental disclosure. This study analyses the disclosure of environmental activities of four industrial sectors in Indonesia Stock Exchange …

  • FAKULTAS EKONOMI BISNIS UNIVERSITAS SYIAH KUALA, Banda Aceh - 2019
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