Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

ATTITUDES OF YOUNG STUDENTS TOWARDS THE USE OF ACEHNESE IN BANDA ACEH (QUALIT…

Khairun Nisak

Keywords : Language Attitude, the Acehnese language, SMA Acehnese younger generations seem to have unfavorable attitudes of their mother tongue and switch their language into Bahasa Indonesia. This study is intended to find out the attitudes of the SMAN 3 Banda Aceh and SMAN 1 Kr. Barona Jaya Aceh Besar students towards the use of the Acehnese language. The sample of this study were 60 students (30 students from each school). They were chosen by using purposive sampling technique. The data…

  • FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS SYIAH KUALA, Banda Aceh - 2017
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PENGARUH BRAND PRESTIGE DAN PERSONALITY CONGRUENCE TERHADAP BRAND LOYALTY DE…

NANTA AULIA

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Brand Prestige dan Personality Congruence terhadap Brand Loyalty dengan Brand Attitude sebagai Variabel Mediasi pada Mahasiswa Unsyiah Pengguna Produk RipCurl. Responden penelitian adalah mahasiswa Unsyiah Pengguna Produk RipCurl sebanyak 76 orang. Hasil analisis data menggunakan HLM (Hierarchical Linear Modelling) menunjukkan bahwa Brand prestige berpengaruh signifikan terhadap Brand loyalty, Personality congruence berpengaru…


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