USWATUL ULYA YS Primary Author mixed material bibliography Banda Aceh Universitas Syiah Kuala 2021 id Indonesia

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ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Destination Brand Authenticity dan Destination Brand Self-Congruence terhadap Revisit Intention yang dimediasi oleh Destination Brand Engagement pada pengunjung Museum Tsunami Aceh di Kota Banda Aceh. Metode pengumpulan data dilakukan dengan penyebaran kuesiner secara online. Metode pengumpulan data dengan menggunakan non-probability sampling. Jumlah responden yang dianalisis 180 responden. Pengujian ini dilakukan dengan menggunakan Structural Equation Model (SEM) dengan software Partial Least Square (PLS). Hasil analisis menunjukkan bahwa Destination Brand Authenticity berpengaruh terhadap Destination Brand Engagement, Destination Brand Self-Congruence berpengaruh terhadap Destination Brand Engagement, Destination Brand Authenticity berpengaruh terhadap Revisit Intention, Destination Brand Self-Congruence berpengaruh terhadap Revisit Intention, Destination Brand Engagement berpengaruh terhadap Revisit Intention, Destination Brand Authenticity berpengaruh terhadap Revisit Intention dengan Destination Brand Engagement sebagai variabel mediasi, dan Destination Brand Self-Congruence terhadap Revisit Intention dengan Destination Brand Engagement sebagai variabel mediasi. Kata Kunci: Destination Brand Authenticity, Destination Brand Self-Congruence, Destination Brand Engagement, Revisit Intention, Partial Least Square (PLS) ABSTRACT This study aimed to determine the effect of Destination Brand Authenticity and Destination Brand Self-Congruence on Revisit Intention mediated by Destination Brand Engagement on Aceh Tsunami Museum‘s visitors in Banda Aceh. Online questionnaires are distributed and 180 respondents are collected. Methods of data collection using non-probability sampling. Structural Equation Model (SEM) with Partial Least Square (PLS) software is used for hypothesis testing. The results of the analysis show that Destination Brand Authenticity has an effect on Destination Brand Engagement, Destination Brand Self-Congruence has an effect on Destination Brand Engagement, Destination Brand Authenticity has an effect on Revisit Intention, Destination Brand Self-Congruence has an effect on Revisit Intention, Destination Brand Engagement has an effect on Revisit Intention, Destination Brand Authenticity has an effect on Revisit Intention with Destination Brand Engagement as a mediating variable, and Destination Brand Self-Congruence on Revisit Intention with Destination Brand Engagement as a mediating variable. Keywords: Destination Brand Authenticity, Destination Brand Self-Congruence, Destination Brand Engagement, Revisit Intention, Partial Least Square (PLS) 0 ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala 93987 2021-09-21 11:33:27 2021-09-22 11:22:23 machine generated