PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA SHOWROOM TOYOTA PT. DUNIA BARUSA DI BANDA ACEH
Muchsinul Amal
Primary Author
mixed material
bibliography
Banda Aceh
Fakultas Ekonomi Univeristas Syiah Kuala
2014
id
Indonesia
ABSTRACT
This study aims to empirically examine the effect of comitment, trust,orientation and comunication impact on the loyality of the showroom Toyota PT. Dunia Barusa Banda Aceh. The sampling method used in this research is purposive sampling method, is amethod that take sampling based on specific criteria. So selected 100 respondent a sample then it analyzed of the multiple analysis by which to test the partial and simultant effects. Found that partial directly, comitment, trust, orientation and comunication significant positive effect on loyality. While simultant comitment, trust, orientation and comunication effect on loyality
Keywords: Comitment, Trust, Orientation and Comunication and Loyality
CUSTOMER RELATIONS
658.812
ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala
9018
2014-09-11 14:19:45
2015-12-07 09:45:46
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