Electronic Theses and Dissertation

ABSTRAK


Secara keseluruhan sepakbola adalah olahraga yang sangat populer di masyarakat Aceh yang selalu dinanti setiap musim kompetisinya dan sepakbola juga sebagai ajang bersatunya masyarakat Aceh dari segala aspek perbedaan hanya untuk satu tujuan yaitu mendukung tim kebanggaan mereka yaitu Persiraja Banda Aceh, sepakbola juga merupakan event olahraga tahunan namun beriringnya waktu sepakbola bukan lagi murni digunakan sebagai acara hiburan bagi masyarakat, tibulnya nilai-nilai lain yakni politik yang mulai mendominasi pada setiap penyelenggaraan moment besar seperti sepakbola ini. Memanfaatkan keramain pengunjung oleh individu atau kelompok sebagai tempat untuk melakukan pencitraan politik terhadap masyarakat Banda Aceh dengan tujuan dan kepentingan-kepentingan tertentu.
Tujuan penelitian ini adalah untuk mengetahui mengapa sepakbola digunakan sebagai panggung pencitraan politik dan bagaimana pengaruh sepakbola sebagai penggung pencitraan politik terhadap masyarakat Banda Aceh
Teknik pengumpulan data yang digunakan yaitu penelitian lapangan dan penelitian kepustakaan. Penelitian lapangan dilakukan untuk memperoleh data primer yang dilakukan dengan wawancara dan observasi partisipan. Sedangkan penelitian kepustakaan untuk memperoleh data sekunder berdasarkan buku-buku dan bacaan terkait.
Hasil penelitian ini menunjukan dua hal, pertama mengapa sepakbola digunakan sebagai panggung pencitraan politik terhadap masyarakat Banda Aceh, yaitu sepakbola digunakan sebagai moment promosi dan personal branding, kedua bagaimana pengaruh sepakbola sebagai panggung pencitraan politik terhadap masyarakat Banda Aceh, yaitu Dikenal masyarakat, timbulnya persepsi, dikenal masyarakat dan memilih, dikenal masyarakat dan tidak memilih, dan keberhasilan pencitraan politik oleh tokoh politik terhadap masyarakat Banda Aceh.
Diharapkan kepada elit/tokoh politik untuk tidak menggunakan moment olahraga sebagai media berpolitik, karena sepakbola bukan sebagai tempat berkampanye atau melakukan pencitraan politik terhadap masyarakat, supaya pemahaman politik masayarakat tidak sebatas dari mengenal namun mengetahui jelas visi dan misi yang disampaikan.

Kata kunci : Sepakbola, Pencitraan Politik, Keberhasilan.















ABSTRACT
Overall football is a very popular sport in Aceh people who are always awaited every season of competition and football also as the event of the only ACEH community from all aspects of difference only to one purpose is to support their Pride team namely Persiraja Banda Aceh, football is also an annual sporting event but the time of football is no longer purely used as an entertainment event for the community, the other value of the political values that began to dominate at each of the major events such as football. Utilizing the visitor's hospitality by individuals or groups as a place to conduct political imagery of the Banda ACEH community with specific objectives and interests.
The purpose of this research is to find out why football is used as a political imaging stage and how the influence of football as a concern for political imagery of the Banda ACEH community
The data collection techniques used are field research and literature research. Field research is conducted to obtain primary data conducted with participants ' interviews and observations. Literature research for obtaining secondary data is based on related books and readings.
The results of this study indicate two things, first why football is used as a stage of political imaging to the community of Banda ACEH, namely football used as a moment of promotion and personal branding, both how the influence of football as a stage of political imaging to the people of Banda Aceh, namely known communities, the emergence of perception, known society and choose, known society and not vote, and the
It is hoped to the elite/political figure not to use the sporting moment as a political medium, because football is not as a place to campaign or to conduct political imagery of the community, so that the political understanding of society is not limited to knowing but knowing clearly the vision and mission delivered.

Keywords: Football, Political Imaging, Success.

ABSTRACT
Overall football is a very popular sport in Aceh people who are always awaited every season of competition and football also as the event of the only ACEH community from all aspects of difference only to one purpose is to support their Pride team namely Persiraja Banda Aceh, football is also an annual sporting event but the time of football is no longer purely used as an entertainment event for the community, the other value of the political values that began to dominate at each of the major events such as football. Utilizing the visitor's hospitality by individuals or groups as a place to conduct political imagery of the Banda ACEH community with specific objectives and interests.
The purpose of this research is to find out why football is used as a political imaging stage and how the influence of football as a concern for political imagery of the Banda ACEH community
The data collection techniques used are field research and literature research. Field research is conducted to obtain primary data conducted with participants ' interviews and observations. Literature research for obtaining secondary data is based on related books and readings.
The results of this study indicate two things, first why football is used as a stage of political imaging to the community of Banda ACEH, namely football used as a moment of promotion and personal branding, both how the influence of football as a stage of political imaging to the people of Banda Aceh, namely known communities, the emergence of perception, known society and choose, known society and not vote, and the
It is hoped to the elite/political figure not to use the sporting moment as a political medium, because football is not as a place to campaign or to conduct political imagery of the community, so that the political understanding of society is not limited to knowing but knowing clearly the vision and mission delivered.

Keywords: Football, Political Imaging, Success.

Tidak Tersedia Deskripsi