PENGARUH COUNTRY OF ORIGIN TERHADAP PERCEIVED QUALITYRNPRODUK NOTEBOOK MEREK ACER OLEH MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SYIAH KUALA DENGAN ETNOSENTRISME KONSUMEN SEBAGAI VARIABEL MODERASI
MUHAMMAD IQBAL SAPUTRA
Primary Author
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Banda Aceh
Fakultas Ekonomi
2014
id
Indonesia
This research examines the influence of country of origin toward perceived quality of Acer Notebook product by university students at Economy Faculty of Syiah Kuala University with consumer ethnocentrism as moderating variable. The samples were about 100 and it was conducted by purposive sampling method. The data were analyzed with Moderate Regression Analysis (MRA). The results showed that the country of origin significantly influenced the perceived quality about 47,7%, the consumer ethnocentrism significantly influenced the perceived quality about 15%, and the consumer ethnocentrism did not moderate the influence of country of origin toward perceived quality.
CONSUMER RESEARCH - MARKETING
658.8
ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala
8561
2014-08-20 11:59:53
2015-12-11 15:05:53
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