Electronic Theses and Dissertation

ABSTRACT
Abstract of Final Paper Submitted of The Examination Committee in Partial Fulfillment of The Requirements for The Degree of Master of Management on Graduated Program of Syiah Kuala University


THE ROLE OF TECHNOLOGY AWARENESS AND AGE IN MODERATING THE EFFECT OF PERFORMANCE EXPECTANCY, SOCIAL INFLUENCE
AND FACILITATING CONDITION TOWARDS CASHLESS USE BEHAVIOR THROUGH CASHLESS INTENTION BEHAVIOR
(CASE STUDY ON BANDA ACEH BRANCH BRI BANK)

By: YUSRIZAL SULAIMAN SN: 1801202010036

Concentration : General Management

Supervisor : Dr. Permana Honneyta Lubis, SE, MM Co-Supervisor : Dr. Syafruddin, SE, MBA


Changes in payment instruments are driven by advances in digital technology, shifting the role of cash as a means of payment to more efficient and economical forms of non-cash payments. The purpose of this study is to look at the effect of performance expectancy, social influence and facilitating conditions on cashless intention behavior and their impact simultaneously on cashless usage behavior. The population of this study is the users of the BRIZZI card PT. Bank Rakyat Indonesia (Persero), Tbk, in the city of Banda Aceh. This study uses a sample technique with stratified random sampling method. This study took a sample of 160 people. The results showed that of the 7 available direct hypotheses all of them were accepted because they had CR and P values that had met the requirements. The results of indirect hypothesis testing namely performance expectancy, social influence and facilitating conditions on cashless usage behavior through cashless intention behavior results are significant. cashless intention behavior in this case the role is partial mediating. From the results of testing this hypothesis, it is evident that from all the determinant variables, it is seen that cashless intention behavior has the greatest magnitude, so that the impact to increase cashless usage behavior is also the biggest so that this variable needs to be maintained and maintained so that its contribution in increasing cashless usage behavior during periods will remain consistent.

Keywords: Performance Expectancy, Social Influence, Facilitating Condition, Cashless Intention Behavior, Cashless Usage Behaviour, PT. Bank Rakyat Indonesia (Persero), Tbk, Banda Aceh..




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ABSTRAK
Abstrak Karya Akhir Diserahkan kepada Panitia Ujian Untuk Mendapatkan Gelar
Magister Manajemen pada Program Pascasarjana
Universitas Syiah Kuala

PERAN TECHNOLOGY AWARENESS DAN UMUR DALAM MEMODERASI PENGARUH PERFORMANCE EXPECTANCY, SOCIAL INFLUENCE DAN
FACILITATING CONDITION TERHADAP CASHLESS USE BEHAVIOR MELALUI CASHLESS INTENTION BEHAVIOR (STUDI KASUS TERHADAP PERMINTAAN KARTU BRIZZI PADA PT. BANK RAKYAT INDONESIA (PERSERO), Tbk, CABANG BANDA ACEH)

Oleh : YUSRIZAL SULAIMAN
NIM: 180120201003

Konsentrasi : Manajemen Umum
Pembimbing Utama : Dr. Permana Honneyta Lubis, SE, MM Pembimbing Pembantu : Dr. Syafruddin, SE, MBA

Perubahan alat pembayaran yang didorong oleh kemajuan teknologi digital, menggeser peran uang tunai sebagai alat pembayaran ke bentuk pembayaran non-tunai yang lebih efisien dan ekonomis. Tujuan penelitian ini untuk melihat pengaruh performance expectancy, social influence dan facilitating condition terhadap cashless intention behaviour dan dampaknya secara simultan terhadap cashless usage behavior. Populasi dari penelitian ini adalah para pengguna kartu BRIZZI PT. Bank Rakyat Indonesia (Persero), Tbk, di Kota Banda Aceh. Penelitian ini menggunakan teknik sampel dengan metode stratified random sampling. Penelitian ini mengambil sampel sebanyak 160 orang. Hasil penelitian menunjukkan bahwa dari 7 hipotesis direct yang ada semuanya diterima karena memiliki nilai CR dan P yang sudah memenuhi syarat. Hasil pengujian hipotesis tidak langsung yakni performance expectancy, social influence dan facilitating condition terhadap cashless usage behavior melalui cashless intention behaviour hasilnya adalah signifikan. cashless intention behaviour dalam hal ini perannya adalah partial mediating. Dari hasil pengujian hipotesis ini terbukti Dari kesemua variable determinant yang ada terlihat cashless intention behaviour yang memiliki angka magnitude terbesar sehingga dampaknya untuk meningkatkan cashless usage behaviour adalah juga yang paling besar sehingga variable ini perlu dirawat dan dijaga agar kontribusinya dalam meningkatkan cashless usage behaviour pada masa yang akan datang akan tetap konsisten.


Kata Kunci: Performance Expectancy, Social Influence, Facilitating Ccndition, Cashless Intention Behaviour, Cashless Usage Behaviour, PT. Bank Rakyat Indonesia
(Persero), Tbk, Banda Aceh.

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