Electronic Theses and Dissertation

ABSTRAK
Abstrak Karya Akhir diserahkan kepada Panitia Komisi Ujian untuk mendapatkan Gelar Magister Manajemen pada Program Pascasarjana Universitas Syiah Kuala

EFEK MODERASI REGULASI PASAR PADA PENGARUH PENGEMBANGAN KAPASITAS BISNIS DAN MINAT BISNIS TERHADAP PRODUKTIVITAS PEDAGANG KAKILIMA DI PASAR ACEH
KOTA BANDA ACEH

Oleh
YUSMALINAR
NIM : 1801202010024

Konsentrasi : Manajemen Umum

Pembimbing Pertama : Dr. Said Musnadi, SE, M.Si
Pembimbing Kedua : Dr. M. Shabri, SE, M.Ec

Penelitian ini menguji dan menganalisis regulasi pasar terhadap pengembangan kapasitas bisnis dan minat bisnis yng berdampak pada produktivitas PKL di Pasar Aceh Kota Banda Aceh. Populasi pedagang kaki lima kota Banda Aceh tidak diketahui secara pasti atau non probability sampling. Teknik pengambilan sampel mengunakan kouta sampling sehingga jumlah sampel dalam penelitian ini ditetapkan sebanyak 225 orang pedagang. Selanjutnya data dianalisis dengan moderating effect melalui Structural Equation Modeling (SEM). Hasil penelitian membuktikan bahwa pengembangan kapasitas bisnis berpengaruh terhadap produktivitas PKL di Pasar Aceh Kota Banda Aceh. Minat bisnis berpengaruh terhadap produktivitas PKL di Pasar Aceh Kota Banda Aceh. Regulasi pasar memoderasi pengaruh pengembangan kapasitas bisnis dan minat bisnis terhadap produktivitas PKL di pasar Aceh Kota Banda Aceh. Sedangkan regulasi pasar tidak memoderasi pengaruh minat bisnis terhadap produktivitas PKL di pasar Aceh Kota Banda Aceh. Penelitian ini memberikan implikasi bahwa regulasi pasar yang baik dapat mendorong penguatan pegembangan kapasitas pedagang yang pada akhirnya dapat meningkatan produktivitas pedagang.

Kata Kunci : Regulasi Pasar, Pengembangan Kapasitas Bisnis, Minat Bisnis dan produktivitas Pedagang.

ABSTRACT

Abstract of Final Paper Submitted to The Examination Committee in partial fulfilment of the requirements for the degree of Master of Management on Graduate Program of Syiah Kuala University

THE EFFECT OF MARKET REGULATION MODERATION ON THE EFFECT OF BUSINESS CAPACITY DEVELOPMENT AND BUSINESS INTEREST ON THE PRODUCTIVITY OF KAKILIMA TRADERS IN THE ACEH MARKET
IN BANDA ACEH CITY

By

YUSMALINAR
S/N : 1801202010024

Specialization : General Management

Supervisor : Dr. Said Musnadi, SE, M.Si
Co-Supervisor : Dr. M. Shabri, SE, M.Ec

This study examines and analyzes market regulations on the development of business capacity and business interests that have an impact on the productivity of street vendors in Aceh Market, Banda Aceh City. The population of street vendors in Banda Aceh is not known with certainty or non-probability sampling. The sampling technique used quota sampling so that the number of samples in this study was determined to be 225 traders. Furthermore, the data were analyzed by means of the moderating effect through Structural Equation Modeling (SEM). The research results prove that business capacity development affects the productivity of street vendors in Aceh Market, Banda Aceh City. Business interest affects the productivity of street vendors in Aceh Market, Banda Aceh City. Market regulation moderates the effect of developing business capacity and business interest on the productivity of street vendors in the Aceh market, Banda Aceh City. Meanwhile, market regulation did not moderate the effect of business interest on the productivity of street vendors in the Aceh market, Banda Aceh City. This research implies that good market regulation can encourage the strengthening of merchant capacity development which in turn can increase traders' productivity..

Keywords : Market Regulation, Business Capacity Development, Business Interest and Trader productivity

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