Electronic Theses and Dissertation

ABSTRAK
Gerakan tagar #2019GantiPresiden merupakan fenomena politik yang sangat
marak disuarakan melalui media online/media sosial menjelang Pilpres. Gerakan
tagar #2019GantiPresiden ini muncul atas dasar pandangan elit-elit politik yang
berposisi sebagai oposisi dengan menaikkan isu ketidak berhasilnya
kepemerintahan Presiden Joko Widodo. Gerakan ini bersifat kampanye dengan
tujuan menaikkan citra pasangan tertentu dan menurunkan elektabilitas Presiden
petahana. Selanjutnya, gerakan ini juga menyebar sampai ke Aceh Tengah
sehingga banyak Masyarakat Aceh Tengah yang juga ikut menyebarluaskan
gerakan ini melalui media online/media sosial. Tujuaan penelitian ini adalah
untuk mengetahui persepsi dan keterlibatan Masyarakat Aceh Tengah terhadap
gerakan tagar #2019GantiPresiden di media online. Penelitian ini menggunakan
metode campuran

ABSTRACT
The hashtag #2019GantiPresiden movement was a political phenomenon that was
very prevalent voiced through online media/social media ahead of the Presidential
Election. The hashtag #2019GantiPresiden movement emerged based on the
views of political elites who acted as opposition by raising the issue of President
Joko Widodo's unsuccessful governance. This movement is a campaign to raise
the image of a particular couple and decrease the electability of the incumbent
President. Furthermore, this movement also spread to Central Aceh so that many
Central Aceh people also participated in spreading the movement through online
media/social media. The purpose of this research was to find out the perceptions
and involvement of the Central Aceh Community towards the hashtag
#2019GantiPresiden movement in online media. This research applied a mixedmethod,

which was a study that combines qualitative and quantitative methods.
Data collection was carried out through in-depth interview techniques and the
distribution of Likert Scale questionnaires to 100 research informants. The results
of this study indicated that the hashtag movement #2019GantiPresiden was a
campaign tool to strengthen the Anti-incumbent sentiments and the deconstruction
of the incumbent President's image, which significantly influenced the Central
Aceh Community as indicated by the vote acquisition of Joko Widodo-Ma'ruf
Amin less than the couple Prabowo Subianto-Sandiaga Uno. According to the
perception of the Central Aceh Community which was reviewed through
questionnaire data, the Central Aceh Community agreed that the hashtag
#2019GantiPresiden was a campaign and the majority of the Central Aceh people
were involved in the #2019GantiPresiden movement by voicing and spreading the
movement through online/social media. Indirectly it can be concluded that there
was a significant influence of the hashtag movement #2019GantiPresiden, which
was campaigned or voiced through online media/social media on the political
orientation of Indonesia, especially in the Central Aceh Community.
Keywords: Campaign, Hashtag #2019GantiPresiden, Online Media

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