ARIF RIZKI Primary Author mixed material bibliography Banda Aceh Universitas Syiah Kuala 2020 id Indonesia

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ABSTRAK Gerakan tagar #2019GantiPresiden merupakan fenomena politik yang sangat marak disuarakan melalui media online/media sosial menjelang Pilpres. Gerakan tagar #2019GantiPresiden ini muncul atas dasar pandangan elit-elit politik yang berposisi sebagai oposisi dengan menaikkan isu ketidak berhasilnya kepemerintahan Presiden Joko Widodo. Gerakan ini bersifat kampanye dengan tujuan menaikkan citra pasangan tertentu dan menurunkan elektabilitas Presiden petahana. Selanjutnya, gerakan ini juga menyebar sampai ke Aceh Tengah sehingga banyak Masyarakat Aceh Tengah yang juga ikut menyebarluaskan gerakan ini melalui media online/media sosial. Tujuaan penelitian ini adalah untuk mengetahui persepsi dan keterlibatan Masyarakat Aceh Tengah terhadap gerakan tagar #2019GantiPresiden di media online. Penelitian ini menggunakan metode campuran ABSTRACT The hashtag #2019GantiPresiden movement was a political phenomenon that was very prevalent voiced through online media/social media ahead of the Presidential Election. The hashtag #2019GantiPresiden movement emerged based on the views of political elites who acted as opposition by raising the issue of President Joko Widodo's unsuccessful governance. This movement is a campaign to raise the image of a particular couple and decrease the electability of the incumbent President. Furthermore, this movement also spread to Central Aceh so that many Central Aceh people also participated in spreading the movement through online media/social media. The purpose of this research was to find out the perceptions and involvement of the Central Aceh Community towards the hashtag #2019GantiPresiden movement in online media. This research applied a mixedmethod, which was a study that combines qualitative and quantitative methods. Data collection was carried out through in-depth interview techniques and the distribution of Likert Scale questionnaires to 100 research informants. The results of this study indicated that the hashtag movement #2019GantiPresiden was a campaign tool to strengthen the Anti-incumbent sentiments and the deconstruction of the incumbent President's image, which significantly influenced the Central Aceh Community as indicated by the vote acquisition of Joko Widodo-Ma'ruf Amin less than the couple Prabowo Subianto-Sandiaga Uno. According to the perception of the Central Aceh Community which was reviewed through questionnaire data, the Central Aceh Community agreed that the hashtag #2019GantiPresiden was a campaign and the majority of the Central Aceh people were involved in the #2019GantiPresiden movement by voicing and spreading the movement through online/social media. Indirectly it can be concluded that there was a significant influence of the hashtag movement #2019GantiPresiden, which was campaigned or voiced through online media/social media on the political orientation of Indonesia, especially in the Central Aceh Community. Keywords: Campaign, Hashtag #2019GantiPresiden, Online Media 0 ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala 73338 2020-07-03 16:28:26 2020-07-06 09:35:29 machine generated