Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
WILLINGNESS TO PAY MAHASISWA UNTUK BERHENTI MEROKOK (STUDI KASUS DI UNIVERSITAS SYIAH KUALA BANDA ACEH)
Pengarang
TRAMA WIGRAHA GINTING - Personal Name;
Dosen Pembimbing
Nomor Pokok Mahasiswa
1301101010051
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Ekonomi Pembangunan (S1) / PDDIKTI : 60201
Subject
Penerbit
Banda Aceh : FAKULTAS EKONOMI BISNIS UNIVERSITAS SYIAH KUALA., 2018
Bahasa
Indonesia
No Classification
1
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ABSTRACT
This study aims to analyze whether factors such as health expenditure due to the
impact of cigarettes, the price of cigarettes per pack, and written messages on
cigarette packs affect the students’ willingness to pay (WTP) to quit smoking. This
study also aims to find out how much the price that students want to pay to stop
smoking at the University of Syiah Kuala. This study uses data obtained from the
questionnaire distribution. This study uses Binary Logistic Regression method using
the analysis tool of SPSS version 15. The result of this study indicates that the factors
of total expenditure and health costs affect the students’ WTP while the price of
cigarettes and the effect of written message do not affect the students’ WTP. The
average value of WTP that is willing to be paid by the respondent is Rp. 17.650.
Based on the number of respondents who are willing and not willing to pay, it can be
seen that 43 of 100 respondents are willing to pay to quit smoking. The remaining 57
respondents of the total sample have low willingness to quit smoking. Therefore, the
government is recommended to make local policy about non-smoking areas. The
prohibition on advertising and promotion of cigarettes in print and electronic media
as well as creating a rehab center for cigarette addicts.
Keywords: Expenditure, Price, Cost, Willingness to Pay (WTP), Binary Logistic
Regression.
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