Electronic Theses and Dissertation
Universitas Syiah Kuala
NULL
PENGARUH SOCIAL COMMERCE CONSTRUCTS DAN PERSEPSI KEGUNAAN TERHADAP NIAT BAYAR MELALUI KEPERCAYAAN PADA PENGGUNA SITUS JEJARING SOSIAL FACEBOOK.COM DI KOTA BANDA ACEH
Pengarang
Muhammad Rezaldi - Personal Name;
Dosen Pembimbing
Nomor Pokok Mahasiswa
1201102010047
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Universitas Syiah Kuala., 2016
Bahasa
Indonesia
No Classification
-
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This study aims to investigated the influence of social commerce constructs and perceived usefulness on willingness to pay mediated by trust on the social networking site facebook.com in the city of Banda Aceh. This study uses a sampling technique that Nonpropability sampling and purposive sampling method used is the social networking site facebook.com in the city of Banda Aceh aged between 18-35 years. Analysis equipment PLS-PM and HLM used in this study to determine the direct and indirect effects of the variables involved. These results indicate that the constructs ratings and reviews have no effect on trust and willingness to pay users of social networking site facebook.com but other constructs such as forums and communities as well as the recommendations and referrals have effect on the trust and willingness to pay, and perceived usefulness have effect on trust and willingness to pay. The results also show the ratings and reviews do not have effect on willingness to pay mediated by trust, but forums and communities as well as the recommendations and referrals have effect on willingness to pay mediated by trust. The results also show majority value obtained on the relationship between variables by using analytical tools PLS-PM higher compared to using equipment HLM.
Tidak Tersedia Deskripsi
PENGARUH SOCIAL COMMERCE CONSTRUCTS DAN PERSEPSI KEGUNAAN TERHADAP NIAT BAYAR MELALUI KEPERCAYAAN PADA PENGGUNA SITUS JEJARING SOSIAL FACEBOOK.COM DI KOTA BANDA ACEH (Muhammad Rezaldi, 2016)
PERSEPSI MAHASISWA UNIVERSITAS SYIAH KUALA TERHADAP SITUS JEJARING SOSIAL FACEBOOK (Hidayat, 2020)
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