ANALISIS FAKTOR YANG MEMENGARUHI PELANGGAN LISTRIK PASCABAYAR TIDAK BERALIH MENGGUNAKAN LISTRIK PRABAYAR | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

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ANALISIS FAKTOR YANG MEMENGARUHI PELANGGAN LISTRIK PASCABAYAR TIDAK BERALIH MENGGUNAKAN LISTRIK PRABAYAR


Pengarang

RISKA AULIA - Personal Name;

Dosen Pembimbing



Nomor Pokok Mahasiswa

1201101010054

Fakultas & Prodi

Fakultas Ekonomi dan Bisnis / Ekonomi Pembangunan (S1) / PDDIKTI : 60201

Penerbit

Banda Aceh : FAKULTAS EKONOMI BISNIS UNIVERSITAS SYIAH KUALA., 2016

Bahasa

Indonesia

No Classification

519.5

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ABSTRACT
Title : An Analysis of Factors Affecting Postpaid Customers Not
Switch Using Prepaid Electricity
Name : Riska Aulia
Student Number : 1201101010054
Faculty/Departement : Economic and Bussiness/ Economic Development
Adviser : Nur Aidar, S.E. M.S.E
The Purpose of this research is to determine factors that influence postpaid
customers not switch using prepaid electricity. This research uses primary data
with interview method using questionnaire. The sampel uses in this research is 84
respondents were taken using Random Sampling. The Analysis model used
analytical factors using Confirmatory Factor Analysis (CFA) with processed by
using SPSS. The result of analysis show that educational factors, the number of
family members, income, electricity comsumption and electronic goods
significantly affecting postpaid customers not switch using prepaid electricity in
Banda Aceh. However, educational factors and number of family member is
dominant factor that affecting postpaid customers not switch using prepaid
electricity in Banda Aceh. Based on this research, PT PLN should improve the
dissemination of the advantages of prepaid electricity.
Keywords : Electricity, Postpaid, Prepaid, Education, Income, Househoulds, CFA,
SPSS.

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