Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh atraksi dan food & beverage terhadap kepuasan wisatawan Muslim di Kota Banda Aceh dengan keterlibatan emosional wisatawan sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap wisatawan Muslim yang berkunjung ke Kota Banda Aceh, di mana data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa atraksi berpengaruh positif dan signifikan terhadap kepuasan wisatawan Muslim, sedangkan food & beverage tidak berpengaruh signifikan terhadap kepuasan wisatawan Muslim. Namun demikian, atraksi dan food & beverage berpengaruh positif dan signifikan terhadap keterlibatan emosional wisatawan. Keterlibatan emosional terbukti berpengaruh positif terhadap kepuasan wisatawan Muslim serta mampu memediasi pengaruh atraksi dan food & beverage terhadap kepuasan wisatawan Muslim di Kota Banda Aceh. Temuan ini menunjukkan bahwa keterlibatan emosional memiliki peran penting dalam membentuk kepuasan wisatawan Muslim, meskipun kualitas food & beverage tidak secara langsung memengaruhi kepuasan wisatawan Muslim.

Kata Kunci : Atraksi, Food & Beverage, Keterlibatan Emosional, Kepuasan
Wisatawan Muslim, Wisata Halal.

This study aims to analyze the effect of attractions and food & beverage on Muslim tourist satisfaction in Banda Aceh City, with tourists’ emotional involvement as a mediating variable. This research employs a quantitative approach using a survey method of Muslim tourists visiting Banda Aceh City, with data collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results indicate that attractions have a positive and significant effect on Muslim tourist satisfaction, while food & beverage have no significant effect on Muslim tourist satisfaction. However, both attractions and food & beverage have a positive and significant effect on tourists’ emotional involvement. Tourists’ emotional involvement is proven to have a positive effect on Muslim tourist satisfaction and to mediate the relationship between attractions and food & beverage and Muslim tourist satisfaction in Banda Aceh City. These findings suggest that emotional involvement plays a crucial role in shaping Muslim tourist satisfaction, even though food & beverage do not directly influence satisfaction. Keyword : Attractions, Food & Beverage, Emotional Involvement, Muslim Tourist Satisfaction, Halal Tourism.